Date: Sep 25 2023
| Big Thinkers & Cow Herd & News Release & On the ranch & SustainabilityKansas’ Wharton 3C Ranch thrives despite droughts, winning the CAB 2023 Sustainability award. The data-driven, quality-focused approach of first-generation ranchers, Shannon and Rusty Wharton, yields 100% CAB cattle. Their commitment to sustainability and industry collaboration sets a bright future for the cattle business.
Date: Sep 18 2023
| Big Thinkers & Cow Herd & Post Weaning & Premium Potential & Retained Ownership & Stockmanship & SustainabilityMost sane folks don’t choose to go into business with Mother Nature. She’s a fickle and unpredictable partner. So, how did two people with zero agricultural background, no generational land, wealth or genetics carve a profitable partnership with her in Southwest Kansas? By focusing on progress and a desire to leave things better than they found them – which also earned them the CAB Sustainability Award.
Date: Jan 27 2023
| About the brand & Consumer Connection & Consumer Feature & SustainabilityAdvertised as the “Best Angus Beef” and “If it’s not Certified, it’s not the Best,” Certified Angus Beef’s reputation claims elite category status. To remain in that position, the brand must continue to deliver on that promise as customer expectations of quality evolve.
Date: Sep 28 2022
| About the brand & News Release“High Steaks” is about sharing the transformative power of food and the idea that different culinary experiences can take consumers on a journey to different destinations. In a cliff-side setting, Angus rancher Ty Walter joined actor, comedian and host Joel McHale to talk cattle production and what makes the Certified Angus Beef ® brand consistently superior – all while enjoying a four-course meal at an elevation of 8,500 feet.
Date: Feb 10 2021
| About the brand & Consumer Connection & News ReleaseData from the National Restaurant Association shows 1 in 6 restaurants have already closed and the next few months are critical for those continuing to operate. To inspire and build support for this key pillar of the high-quality beef market, the brand launched #RestaurantChallenge.
Date: Feb 02 2021
| About the brand & Consumer ConnectionGenerations come and go, but across the country farms and ranches, lone oak trees, sturdy stone fences and century-old barns—they’ve seen it all. The following two stories are excerpts from the book, “Sheltering Generations: The American Barn,” published last year. They’re the tales of two families who bought a piece of the past and made it their own.
Date: Oct 15 2020
| Big Thinkers & Cattle Feeding & Post WeaningIt’s not the work of fancy technology, though spreadsheets of data and consultants lend their hand. It’s six generations of meticulous puzzle masters who focused on making better each piece of the bigger picture.
Date: Sep 24 2020
| News Release & Post Weaning & SustainabilityOne feeds, the other breeds and stocks a steady supply, ready to fill the pens as they empty. Wilson Cattle Company harvests the grass in Baker Valley while Beef Northwest, started by the fifth generation of Wilsons, finishes the cattle. It’s a symbiotic relationship, both dependent on each other.
Date: Aug 12 2020
| About the brand & Consumer Connection & Consumer FeatureThe pandemic has put the foodservice industry in a tough spot, but their grit and generosity overshadow hard times. Foodservice companies across the country are giving back by serving Certified Angus Beef® to their communities.
Date: Jul 14 2020
| Big Thinkers & Breeding & Maternal Function & Premium Potential & Retained OwnershipA successful business doesn’t happen overnight. It takes patience, strategic management and a desire to make the best better. After years of dedication, the Georg brothers have increased the carcass quality and maternal function of their Angus herd.
