CAB brand interns draw on their writing skills and creativity to share the stories with stakeholders. The opportunity provides practice in photography, videography, website management and more across the brand’s multi-media channels allowing students to learn more in their areas of interest.
The owner-managers of Morgan Ranches learn and teach through such wisdom gathered over decades. Every day is a choice, and they choose to make it good. That positive philosophy only begins to tell why Morgan Ranches earned the 2020 CAB Commercial Commitment to Excellence award.
Shocks to the beef industry were all part of 2020’s “unprecedented” theme, but how the market responded was less surprising. That’s from RaboResearch analyst Dustin Aherin. When history is in the making, cattlemen should be innovative.
Just like regular maintenance on your vehicle, prevention is the best way to ward off scours in your cow-calf herd. But sometimes the best treatment plans fail, with lasting effects on calf performance. That’s why ranchers should try to get ahead of the problem.
Humans developed over millennia to hunt and herd. When it’s time to move animals, instincts send us out with a purpose but sometimes little thought to how our aggressive behavior affects what they do. Stepping into a cattle pen, we naturally act the predator, manipulating where animals go. But good handling practices should turn us into leaders, says Kip Lukasiewicz.
The Steib family has expanded their farm and feedlot operation into a dynamic ranch. Today, they raise the calves they eventually feed out, having a hand in quality decisions every step of the way.
The Miller family has invested time, technology and the study of expected progeny differences into their cattle. The result? Quality Angus genetics that consistently come on top and premiums that end up in the hands of the farmers.
Angus producers help identify CAB product in retail stores and restaurants, ensuring the brand is correctly represented. With 19 trademarks in nearly 100 countries, monitoring every use of the brand is a difficult task. Producers across the country help ease that responsibility by sending concerns to the CAB team.
Your powerhouse cow can’t grow a calf of the same caliber without the grass to match. That’s why forage management needs to adapt quickly to uncontrollable changes like drought. Record keeping and monitoring are key.
Cattlemen respond to consumer demands, even as they evolve from the call for premium quality to transparent production practices. We know that, thanks to ongoing work from NCBA. Overall, beef is doing well and will continue while half of consumers rank it as a top source of protein.
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