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Priming retail demand

Priming retail demand

Priming retail demand By: Steve Ringle “What’s the percentage of cattle grading Prime?” A lot of people still say 2%. Calculated against the annual harvest of all cows, bulls, steers and heifers, it was even less than that for decades, but it’s more relevant to note...
How and why the brand grows

How and why the brand grows

How and why the brand grows By: Clint Walenciak When the branded beef company you own sets sales records every year for decades, anyone might start taking that for granted. Growth is not guaranteed. Let’s take a look at where the extra branded pounds come from and how...