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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
Latest Headlines
Cobb to lead CAB production team
Describing beef supply and demand as a bit of a chess match, Bruce Cobb says he’s learned the game through various roles in the past three decades. He’s now taking on a new vantage point as executive vice president of production for the brand.
Better every day
“Continuous improvement,” it’s what the beef industries does to demonstrate to consumers we’re committed to getting better. It’s how we measure progress. For Cargill Protein, the packing company puts the same pressure on themselves.
Consumers get rewarded for eating beef
The brand just launched Steakholder Rewards™ loyalty program, offering members exclusive VIP experiences like a chef to help plan a holiday dinner, or a trip to visit a ranch and access to exclusive merchandise.
Mindful management
Undetectable diseases are hard to cure. That’s why the industry is working to find new ways of treating liver abscesses. Tylan is effective, but as antibiotic-resistance concerns and conversations continue, its future is not assured.
What and why are they buying
In an era of skepticism consumers have trust issues, especially with those raising their food. The good news is demand is strong and taste is the main driver. Trust is going to be the key to gaining consumer confidence.
Good things can happen when marbling leads selection criteria
Maternal function vs. marbling. Is it an either/or? This report by Steve Suther discusses an Iowa State University research paper, and quotes long-time ISU animal scientist Dan Loy.
CAB Insider
CAB carcass cutout premiums bolstered
Spot market carcass cutout values are subject to anomalies. Protein buyers may take advantage of opportunities in seasonal shifts, market disruptions or other unexpected changes in supply and demand.
Greater eligibility assists CAB supply
Fed cattle prices have stabilized and improved in the later part of July, but are still lower than a year ago. With a backlog of cattle on feed longer, greater eligibility is joining up with higher quality grades to increase July certified head counts above those seen a year ago.
Behind the Brand
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Success Stories
Different by design
Everything about Revier Cattle Company near Olivia, Minn., screams differentiation, starting with the innovative manure handling plan that includes an underground sewer and a solids separator.
Rations may change, business models won’t
You know it’s an unusual year when the silage pile is so tall that it interferes with the internet connection.
What costs more than buying hay?
Some costs of the drought are easy to calculate. Like the extra hay that ranchers Joe and Brenda Anderjaska are going to buy this year.
Consumer Connection
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