It takes passion, drive and ability to build a top-quality beef program based on economics, ethics and sustainability. A legacy like that merits recognition from peers and those they affect throughout the supply chain all the way to consumers.
More than forty years after selling the first pound of branded beef on October 18, 1978, Certified Angus Beef continues to deliver for consumers and producers. The brand closed fiscal year 2021 with a few new records and another billion on the books.
In the rapid changing space of sustainability, finding clarity on what to do is challenging. At the 2021 Feeding Quality Forum, Dr. Kim Stackhouse-Lawson offered insights on what can be expected of producers moving forward.
From the bulls they buy, the cows they cull and the grass their cattle graze, each decision is evaluated based on how it affects the ranch’s economics, the land and family. This management style earned the Niznik family the Certified Angus Beef 2021 Canadian Commitment to Excellence award.
CAB is accepting applications for three communications internship positions for Summer 2022. Effective communication is the foundation for success in any career, and CAB interns get real-world experiences with audiences across the beef supply chain.
Careers are built around connections and experiences. For college students interested in building a better future through beef, Certified Angus Beef created Youth Beef Leaders Seminar.
From the moment his boots hit the dirt on the way to the barn, to switching off the lights and locking the door of the Hickory House Restaurant, Jonathan Perry is committed to the beef business. The 2021 CAB Chairman brings a unique perspective to the table. By day, he’s a cattleman. By night, he’s a meat cutter.
To tell the U.S. Premium Beef story today, is to tell one that changed the beef industry for the better. The USPB mission includes increasing both the quality of beef and long-term profitability for cattle producers, and ranchers are as focused on that as ever.
Telling their story to the cattle curious was awkward at first for John and Gaye Pfeiffer. Now, they look forward to hosting hundreds of people every year, sharing everything about the beef cattle life cycle and why they choose Angus cattle on their central Oklahoma farm. Their dedication to teaching and connecting with those further down the supply chain earned them the 2021 CAB Ambassador Award.
Before there were fences and farms in the Panhandle, stirrup high grasses owned the land. With time, they have dwindled to near extinction. And with time again, they’re resurrecting. Nothing is a one-year thought process. Just like building a fence, they determine whether their decisions will last the next 50 years.
We use cookies to ensure that we give you the best experience on our website. By continuing to use this site, we will assume that you are in agreement.