Producing beef in the desert Southwest takes a certain resolve, faith that the rain will come and grit to do the hard things and smile through the work when it doesn’t. This is the grit engrained in Manny and Corina Encinias and their seven children operating Buffalo Creek Ranch. Their holistic approach earned this ranching family the 2022 CAB Sustainability Award.
The Larson’s determined journey toward elusive perfection helped Larson Angus Ranch earn the Certified Angus Beef 2022 Seedstock Commitment to Excellence award presented at the brand’s Annual Conference Sept. 22 in Phoenix.
“High Steaks” is about sharing the transformative power of food and the idea that different culinary experiences can take consumers on a journey to different destinations. In a cliff-side setting, Angus rancher Ty Walter joined actor, comedian and host Joel McHale to talk cattle production and what makes the Certified Angus Beef ® brand consistently superior – all while enjoying a four-course meal at an elevation of 8,500 feet.
Using the Targeting the Brand™ logo in sale catalogs helps commercial cattlemen and seedstock producers advance their herds and orient them toward more CAB qualifiers. To earn the logo, registered Angus cattle must have a minimum Marbling EPD of +0.65 and a +55 $G. This makes it easy to identify bulls with added carcass value, and potentially more dollars for your bottom line.
Always focused on the data and how it can deliver solutions, the decades of work earned Blach a second-nature understanding of the market and all that affects it. That kind of servant leadership earned Blach the 2022 Certified Angus Beef Industry Achievement Award.
Certified Angus Beef announced a collaboration with Ducks Unlimited in late 2021. Together, the two organizations assembled half a million dollars to launch the Working Grasslands Conservation Initiative, helping unlock an additional $2.5 million in grants to fund the initiatives’ work over the next three years.
CAB interns get hands-on experience, networking with professionals and putting their classroom knowledge to work. Four students join the CAB team this summer eager to learn, grow and contribute. Taking education beyond the classroom, the 2022 interns are hard at work, learning along the way.
As cattlemen continue to experience black swan events and rising input costs, so does their need for information on the latest production trends that pay. The 17th annual Feeding Quality Forum brings together people, insights and solutions to generate greater revenue for cattle feeders and cow-calf producers.
Grassland management is key to proving the net carbon footprint of the beef industry in the ongoing conversation of sustainability. As consumer demands evolve, attributes supporting beef’s responsible use of resources shift to the forefront. Sure, taste is still king, but premium brands like the Certified Angus Beef ® brand must adapt to stay relevant to the consumer.
Certified Angus Beef will award more than $50,000 in scholarships this year to students who are honing their interests through a variety of education options in the pursuit of a career in agriculture.
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