What the value-based beef market values

Date: Jul 18 2014

Canada & Cattle Markets & News Release

With beef at record high prices in North America and around the world, consumers are seeking premium products to ensure their money is well spent. That’s one reason the Certified Angus Beef ® (CAB) brand joined with the Canadian Angus Association to sponsor “Carcass 101” June 18-19 in Olds, AB.

Thorpe honored for beef industry achievements

Date: Jul 18 2014

Big Thinkers & News Release

There is no man more associated with the words “cattle market” than Topper Thorpe, who left his mark on the industry during a 32-year tenure with CattleFax. His contributions and leadership will be noted as Thorpe receives the Feeding Quality Forum Industry Achievement Award in August.

Cooking up world class leadership

Date: Jun 10 2014

About the brand & News Release

A chef to hotel guests and dignitaries around the world, Tony Biggs has joined the Certified Angus Beef® brand team in delivering the very best beef to carnivores
everywhere. As the brand’s new director of culinary arts, Biggs will lead the company’s culinary expertise and outreach, helping chefs, retailers and consumers
interpret premium beef trends and apply them on menus, in meat cases and in kitchens around the globe.

From ‘happy accidents’ to intentional beef quality

Date: May 05 2014

News Release & Post Weaning & Premium Potential & Research

Doing more with less. In the cattle business, that’s more than a nice idea; it’s the new survival plan.
“In any manufacturing system, if the number of units is reduced, the revenue per unit must increase,” said Pete Anderson, director of research for Midwest PMS, a U.S. livestock feed company. “The cattle industry must focus on maximizing revenue from each animal produced.”