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Best of both worlds

Date: Jul 01 2020

Grid Marketing & News Release

Brian Bertelsen, U.S. Premium Beef (USPB) vice president, spoke at the Beef Improvement Federation’s recent online symposium, covering everything from hot carcass weight to quality grade targets. This article shares the data that shows what’s really possible.

Lights, camera, cook!

Date: Jun 17 2020

Consumer Connection & News Release

The COVID-19 pandemic and its lack of options for dining out changed the home kitchen’s role in daily lives. With society running on a new schedule, chefs at the Certified Angus Beef® brand explored different ways to connect with consumers. CAB Chefs Michael Ollier and Gavin Pinto started by meeting consumers where they are—in the comfort of their homes.

CAB intern Herring draws on passion, heritage, education

Date: Jun 02 2020

News Release

CAB summer intern Maeley Herring has a rich understanding of the cattle business and the heart to match. The Texas Tech University graduate will share cattlemen’s stories by drawing on her Texas family ranching heritage and personal experiences to connect people with ideas.

Field trips to the farm

Date: May 22 2020

Consumer Connection & News Release

Have you ever wished everybody in your social circle could visit a farm or ranch? They could see what cattle eat, what chores look like, and all about animal care. With virtual learning skyrocketing during COVID-19, it sparked inspiration. Bring the ranch to the people.