Better beef: the key to a brighter world?
Date: May 04 2015
Blog & Consumer ConnectionKevin Kolman has a simple equation for making the world a better place. It revolves around family, food and grilling.
Category: Consumer Connection
Given tenderness, marbling is key
Date: Apr 28 2015
Consumer Connection & News Release & ResearchThe study of why we eat beef keeps pointing past tenderness. Given only certified tender strip steaks that varied in marbling and juiciness, a carefully chosen panel of 120 consumers said flavor is where it’s at. Sensory evaluation research, as part of a joint project among Texas Tech, Utah State and Mississippi State universities, scored the strip-loin steaks to get at the role of taste fat in consumer appeal.
Building a moat
Date: Apr 23 2015
Blog & Consumer ConnectionEvery day our sales crew sees the value of quality. Businesses they work with share success stories that come from selling more expensive, better, beef.
Opportunity lies beyond the ranch gate
Date: Apr 10 2015
Big Thinkers & Blog & Consumer ConnectionThe two shook hands and what began as a conversation more than 10 years later has blossomed into a friendship and a successful business partnership.
Honoring the best
Date: Mar 30 2015
About the brand & Blog & Consumer ConnectionThe Commitment to Excellence awards most closely takes into consideration the applicants’ direct effect on the supply of high-quality cattle that qualify for the brand.
Sharing the good news
Date: Mar 25 2015
Blog & Consumer ConnectionWell nearly 300 CAB Specialists (the guys and gals at our foodservice partners who share the ins and outs of your brand with the HRI guys and gals) gathered in sunny San Diego last month for our 2015 Specialist Seminar.
The Ground Beef market and price signals
Date: Mar 10 2015
Cattle Markets & Consumer Connection & Grid Marketing & News ReleaseHowever, an increasing share of that demand has been for ground beef – and an average pound of that versatile staple now sells for more than $4.
Cell phones at the dinner table?
Date: Mar 06 2015
Blog & Consumer Connection
Beef beyond our borders
Date: Feb 25 2015
Blog & Cattle Markets & Consumer Connection$352 per head.
Why is that number significant?
That’s what exports added to each beef animal in 2014.
We can cook and we love beef
Date: Feb 23 2015
Blog & Consumer Connection & ResearchAll through college I heard ag speakers and many a professor talk about the fact that young people just don’t know how to cook beef.