Time and temperature

Date: May 11 2015

Blog & Consumer Connection

Usually a few minutes one way or the other is not going to make or break it. But on the grill, 30 seconds could be the difference between done to perfection and done to the dog’s liking.

Care and data, before and after

Date: May 08 2015

Cattle Feeding & Consumer Connection & News Release

Moving your cattle along to meet the goals of everyone in the beef supply chain takes focus on the data-backed decisions to add and capture value. Without people like Kenny Montgomery, Ruth Ammon and Meg Groves, those dollars from down the chain might never make it back to the ranch. These are some of the people who keep the plan on course when your cattle enter the feedyard and packing plant. Montgomery is a cowboy in the classic sense. He’s tough, unassuming and resilient – maybe that’s why Pratt Feeders, Pratt, Kan., has made him a part of its team for so long.

Premium Beef a crossover success

Date: May 07 2015

Consumer Connection & News Release & Research

The economics just didn’t add up. Median household net wealth decreased 27% between 2000 and 2010, according to the U.S. Consumer Price Index. Canadians were in the same financially leaky boat. “Research would show that during an economic downturn, people tend not to buy premium products, to a point where they will go to a private brand or a lower price competitor to save money,” University of Guelph (Ontario) business and economics professor Tanya Mark says. “For any premium brand, we would certainly expect sales to decrease.”

Given tenderness, marbling is key

Date: Apr 28 2015

Consumer Connection & News Release & Research

The study of why we eat beef keeps pointing past tenderness. Given only certified tender strip steaks that varied in marbling and juiciness, a carefully chosen panel of 120 consumers said flavor is where it’s at. Sensory evaluation research, as part of a joint project among Texas Tech, Utah State and Mississippi State universities, scored the strip-loin steaks to get at the role of taste fat in consumer appeal.

Building a moat

Date: Apr 23 2015

Blog & Consumer Connection

Every day our sales crew sees the value of quality. Businesses they work with share success stories that come from selling more expensive, better, beef.

Sharing the good news

Date: Mar 25 2015

Blog & Consumer Connection

Well nearly 300 CAB Specialists (the guys and gals at our foodservice partners who share the ins and outs of your brand with the HRI guys and gals) gathered in sunny San Diego last month for our 2015 Specialist Seminar.