Honoring the best
The pull through demand that our licensed foodservice and retail partners create relies on a consistent and abundant supply of high-quality beef. Growing supply is a team effort, no doubt, but the Certified Angus Beef® team takes great honor in being able to recognize some of our biggest influencers in that supply each year.
Ranchers and feedyard managers have a way of doing things really well, even when no one else is watching. We know your genetic selection isn’t made on what the neighbors might think, and a drive for a higher CAB® acceptance rate is based on a sound business decision rather than an award.
Yet, we’re on a mission to find and recognize the best. We’ve asked for your nominations in the past and it’s that time of year to again evaluate the outstanding industry partners around you and share their success stories with us.
Our team will be accepting nominations for two different categories:
The Commitment to Excellence awards most closely takes into consideration the applicants’ direct effect on the supply of high-quality cattle that qualify for the brand. Elements we may consider for this award may include–but are not limited to–genetics selection, management practices, customer service, progressive use of technology and overall CAB® acceptance rate. Nominations can be made in one of three categories:
- Seedstock breeder
- Commercial producer
- Feedlot
The Progressive Partner award recognizes those who have found the most innovative and effective ways to add value to high-quality cattle. We’re looking for folks with an advanced marketing approach in today’s business. Nominees may come from any segment of the industry and may be recognized as individuals or as a business.
In the beef business the people you partner with are just as important as the cattle you’re trading. If you have someone you’d like to nominate for any of the above awards, please let us know. You can give me a call at 812-653-0020 or send me an email at klee@certifiedangusbeef.com and I’ll be glad to set you up with a simple form.
Nominations are due by April 30th. We’d love to hear from you today!
~Kara
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Defining the Margins of Quality
Driven by genetic selection and improved management, carcass quality has advanced significantly, most notably through more marbling. Yet, with nearly two-thirds of Angus-type carcasses falling short of brand standards, understanding why is critical to balance the economic incentives of added weight against CAB® product size and consistency requirements.
Brand Production Beyond Borders
Domestic or international, the objective has remained clear over the years: to access additional CAB® carcasses to support growing domestic and international demand, without compromising product quality and consistency, brand integrity, and value to Association members.