“Is marbling a free trait?” The question was put to Mark McCully, vice president of production for the Certified Angus Beef ® (CAB®) brand at last week’s Beef Improvement Federation meeting in Loveland, Colo.
While the cattle market fell from record highs in 2014 in a steep dive to last fall’s low, the relative demand for quality and premium bids for Angus calves fared better.
When Troy Hadrick contemplated managing his family’s commercial Angus herd near Faulkton, South Dakota, change was a given. It was even part of the allure.
The beef market tells you what it wants. You just have to pay attention. “We know there are signals out there in the marketplace for quality. As you move further away from the end product, we know those signals are…not quite as distinct,” said Mark McCully, Certified Angus Beef LLC (CAB) at the 2016 Angus Convention in Indianapolis in November.
Angus bull buyers paid record-high prices in 2015. The calves from those sires are going to market now, and breeders should be helping their customers get the most out of the investment. That was the message from three panelists at the 2016 Angus Convention in Indianapolis, Ind., Nov. 4-7.
When cattle prices erratically head lower, it’s easy to take issue with reports of higher packer margins or retail beef prices that still seem relatively high. But in a volatile market, the segments along beef’s supply chain often see much above- or below-average returns.
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