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Posts by Morgan Boecker :

Beef up the dinner table

Date: Apr 01 2020

| Consumer Connection & News Release & Research

Cattlemen respond to consumer demands, even as they evolve from the call for premium quality to transparent production practices. We know that, thanks to ongoing work from NCBA. Overall, beef is doing well and will continue while half of consumers rank it as a top source of protein.

Quality game

Date: Nov 18 2019

| Consumer Connection & News Release

Opening up dialogue about the CAB brand gets cattlemen thinking about the decisions they make on the ranch and how those affect consumers. Ultimately, every CAB steak starts at the registered purebred level.

Passing the torch

Date: Oct 28 2019

| Feeding Quality Forum & News Release

We speak with pride about what our forebears did to build up the land and business. But there’s more to each generation than that. At the 2019 Feeding Quality Forum, Rodd Welker said all you have to do is find common ground.