Cattlemen respond to consumer demands, even as they evolve from the call for premium quality to transparent production practices. We know that, thanks to ongoing work from NCBA. Overall, beef is doing well and will continue while half of consumers rank it as a top source of protein.
Superior products require superior attention to detail. Robbi Pritchard shares ways cattlemen can continue to fine-tune their cowherd to meet these demands.
Cattlemen have made great progress when it comes to Prime, but Clint Walenciak, the brand’s director of packing, argues there’s still a lot of progress to be made.
Your calf’s most important meal is its first. Colostrum gives calves antibodies until they can build their own immunity. Manage cows to a BCS of 5 for adequate colostrum and easy calving. Maximum absorption occurs within first four hours of calf’s life.
Beef Quality Assurance eases consumer concerns about how their food is raised. BQA is common sense backed by science and research like animal welfare, health, record keeping, biosecurity, transportation and worker safety.
The way we market cattle trickles down to the cow-calf producer and how they choose to sell calves. Consumer dollars favor adding value to the end product, and it pays to start down that road while still on the ranch by retaining ownership.
Opening up dialogue about the CAB brand gets cattlemen thinking about the decisions they make on the ranch and how those affect consumers. Ultimately, every CAB steak starts at the registered purebred level.
While the emphasis of this analysis is on maternal reproductive traits and their relationship to carcass merit, an additional unique dataset allowed us to evaluate direct marbling relationships with semen and scrotal traits in yearling bulls.
We speak with pride about what our forebears did to build up the land and business. But there’s more to each generation than that. At the 2019 Feeding Quality Forum, Rodd Welker said all you have to do is find common ground.
Buyers know your calves by their history and connect that to your name. Sometimes it’s all they know about you, good or bad. Basic questions about marketing feeder calves answered to help build your reputation.
We use cookies to ensure that we give you the best experience on our website. By continuing to use this site, we will assume that you are in agreement.OK