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Tag: GeneMax

No business in the DNA business?

If you were at the National Cattle Industry Convention and Trade Show last week, you probably noticed a buzz around GeneMax.

From comments at Pfizer’s Cattlemen’s College…

 to Cattlemen’s College lunch..

to our trade show display…

and our media event…

GeneMax was all over the place!

And if you were home—like me and Steve (we both happened to be caring for babies, some bovine) following along on Twitter—you probably still noticed that GeneMax was a news item.

And if you missed all that, you can get up-to-speed by catching the post-convention coverage by the likes of Agriclture.com (New DNA technology for your beef herd) and Brownfield Ag Network (CAB unveils GeneMax).

But all of this DNA talk has led a few to buy into this notion:

Myth–CAB has no business being in the DNA business.

Fact–Our core mission is to grow the demand for registered Angus cattle. We do this by providing a time-tested, super yummy product to consumers across the globe. The only way we can continue to do that is by having more of that product to sell.

You’ve heard us say it before, but I’ll say it again: Marbling is the number one reason cattle fail to meet the brand specifications.  (For us, that means less product. For you, that means fewer premiums.) It’s a losing deal for all of us.

The company doesn’t own any cattle. The only way we can increase that supply is by giving cattlemen tools to help them improve the marbling in their herds. We’ve got the breakeven calculators, the Best Practices Manual, research, research and more research. This is just one more tool.

We hope you’re as pumped about this new venture as we are.

So now that it’s officially here, launched and ready for use, do you have any questions? Any DNA-related myths we can bust?

May your bottom line be filled with black ink,

~Miranda

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Shipping day…

It doesn’t mean quite the same thing here at the Certified Angus Beef LLC headquarters as it does at your ranch HQ, but last Friday was shipping day for our team here in Wooster, Ohio.

Similar to the day that calves are loaded on a truck and hauled away, there was a feeling of excitement in the air… or perhaps that was exasperation.

Do we have everything we need? Have we checked the list twice? How many thingamajigs and whatchamacallits went into that box? What else did we forget?

But most importantly: will our precious cargo arrive at it’s intended destination on time? Undamaged? Worth the same amount as it was when it pulled away from our loading dock?

This week, we sighed a breath of relief. Our cargo had arrived at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn., on Monday afternoon. Safe and sound, ready to be unpacked at the 2012 National Cattle Industry Convention.

If you’ve ever retained ownership in a feedlot, I’m guessing you know what comes next… the waiting game. We’re trusting that the warehouse staff in Nashville is taking good care of our cargo, although I’m hoping it doesn’t gain any weight before the next time we see it!

That’s only a short week away, and my anticipation for the nation’s largest cattle industry gathering continues to grow.I can’t wait any longer to get our convention fun started. So I won’t.

Here’s the gig: We’ll be giving away an iPad 2 at our trade show booth next week. If you’re coming to Nashville, you’ll have to stop by #1062 to find out how to enter there. It will involve some packages that are a touch fancier than the ones we shipped. Here’s a little sneak peek ——->  

This is your chance to get a head start on the competition, and for the folks staying at home and on the ranch to get their names in the pot, too.

It’s simple: Take another look at the photos above. Guess how many boxes we sent to Nashville last week and how much they weighed. The closest guess for each number gets their name entered in the iPad 2 drawing. Heck… how about the closest guess gets the first ten entries into the drawing? That sounds nicer… let’s call those ten entries my gift to you.

Leave your guess in the comment section below. Entries will be accepted until Friday, Jan. 27 at 5 p.m. EST.

Isn’t shipping day fun?!

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