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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
Latest Headlines
Efficient, high-marbling beef
Research by UGA animal scientist shows efficiency and marbling traits are not correlated. This is good news for cattlemen.
‘Plum’ good beef
Chef Brett Sawyer wasn’t going to serve beef in his restaurant – it was too expensive, and he didn’t want to compete with other Cleveland steakhouses. Walking into the establishment, you wouldn’t expect to find a steak on the menu, let alone beef navel as a signature dish. The sleek, black façade meets rustic brick to match the rest of the block. Large oak doors with shimmering, gold letters on the window pane read “The Plum.”
Feeding Quality Forum registration open
It’s no secret, we’re producing more high-quality beef than ever before, but does that suggest a danger of oversaturation or swamping demand? Buzz words and marketing claims talk a lot, but consumers speak with their wallets. What do they say about the years to come?
CAB Producer Communications interns named
Learning doesn’t stop because school’s out for summer. You can only learn so much in a classroom, but in a pasture, feedyard, meats lab or chef’s kitchen—that’s a whole new story.
The impossible dream
Imagine an alternate American history line over the past 16 years, with just an incidental supply of “Angus” beef. There’s a Certified Angus Beef ® (CAB®) brand but it began to coast in 2002 and scaled back to maintain flat demand. The 30 other Angus programs at that time struggled to compete with commodity beef; most folded.
CAB Producer Communications team hires two
High-quality beef doesn’t happen by accident, but rather by careful planning and making informed decisions.
In a continued effort to arm cattlemen with the production and economic news they need to make those careful calculations, the Certified Angus Beef ® (CAB®) brand recently hired two agriculture journalists.
Morgan Marley and Abbie Burnett joined the team as producer communications specialists in May.
CAB Insider
Promising efficiency and marbling results
Paul Dykstra gives inside market updates for the shifting cattle prices. Research shows efficiency and marbling traits in cattle are not related and is good for cattlemen.
Strong CAB growth in retail
Paul Dykstra talks gives a market update and shares CAB booming sales growth at retail. He notes the imbalance in market-ready fed cattle in Texas.
Behind the Brand
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Success Stories
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Consumer Connection
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