Stay Connected

Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.

Protecting Brand Integrity

Protecting the brand’s integrity has been a core pillar since 1978. Integrity is so foundational that the brand was built around the premise: with integrity, nothing else matters, and without it, nothing else matters.

Promising Quality in Angus

Before Certified Angus Beef, consumers didn’t know what “Angus” meant. Angus meant little, except to its breeders. A strict adherence to quality through its 10 carcass specifications continues to serve as the foundation for maintaining the breed’s premium beef position in the marketplace and drives demand for registered Angus genetics.

Apply by April 1 for Colvin Scholarship

The production agriculture, undergraduate and graduate scholarship categories each have tailored requirements. In 2025, the Colvin Scholarship Fund supported 27 students with awards ranging from $2,000 to $7,500.

Latest Headlines

CAB intern Herring draws on passion, heritage, education

CAB summer intern Maeley Herring has a rich understanding of the cattle business and the heart to match. The Texas Tech University graduate will share cattlemen’s stories by drawing on her Texas family ranching heritage and personal experiences to connect people with ideas.

New thresholds for Targeting the Brand™

Breeders and bull studs use the Targeting the Brand™ logo to denote bulls that excel in the marbling EPD and the Grid Dollar Value Index. The genetic requirements were recently updated: so that commercial cow-calf producers better find sires that help them hit CAB brand specifications.

Field trips to the farm

Have you ever wished everybody in your social circle could visit a farm or ranch? They could see what cattle eat, what chores look like, and all about animal care. With virtual learning skyrocketing during COVID-19, it sparked inspiration. Bring the ranch to the people.

The Code

Compound interest is the concept of making small investments over time add up. Depositing in the “trust bank” will keep the beef industry strong long term. This is our second installment of the quarterly “At the Table” column, authored by Nicole Erceg.

The Resistance Part II: The bacteria battle

Antibiotic resistant bacteria come about in many forms, and employ several tricks to keeping long-standing treatments from working. Anytime a drug is used, it may lead to less effective options the next time around, no matter the class. Part II in a two-part series.

CAB Insider

Beef Month Anticipation: Cattle and Beef Values

MARKET UPDATE Fed cattle prices moderated slightly in last week’s trade with a $2/cwt. decline to...

Cold weather, grade expectations

Extreme winter conditions and temperatures well below zero have been widespread across the country impacting most of the major central cattle feeding region. History in our CAB data shows us that grade generally improves, rather than declines, during periods of extreme cold.

Behind the Brand

CAB rewards student commitment with Colvin Scholarships

The CAB Annual Conference golf outing and auction raise these Colvin Scholarship funds. Top undergraduate and graduate recipients win all-expense-paid trips to the 2012 Annual Conference in White Sulfur Springs, W. Va., where they can interact with leaders throughout the production, packing, retail and food service industries.

ATI and CAB team up to educate

ATI and CAB team up to educate

Even the best speakers can’t make an audience feel what it’s like on a farm. There are no words that can replace the actual experience of seeing cattle first hand—watching them roam the pasture or eat out of the feedbunk.

Success Stories

Competing with quality

Competing with quality

From the bright lights and shining hardwood of a basketball court to the cedar shavings of an auction ring, if there’s one ideal Pat Goggins believes in, it’s competition. Growing up the youngest of six boys born to sharecroppers can do that. It could come from his love of athletics or his early start as one of the most sought-after purebred auctioneers in the country, but whatever gave him that drive, the result is somewhat of an empire around a Billings, Mont., base. At the center is the Vermilion Ranch, where adding value to customer cattle helped earn the 2013 Seedstock Commitment to Excellence Award at the Certified Angus Beef ® (CAB®) brand annual conference in Palm Desert, Calif., Sept. 18-20.

Still at the top in beef quality

Still at the top in beef quality

It’s hard to stay at the top. But the “coaches” at Performance Blenders of Jackson, Mo., found ways to work with their team of 130 or more cattle producers to keep a traveling trophy. That’s the Certified Angus Beef LLC (CAB) Quality Focus Award for feeding partners with up to 15,000-head capacity. Last year’s drought and resulting high corn prices forced the team to modify a few strategies, but those challenges did not overcome efforts to raise cattle that hit the CAB and Prime target.

Consumer Connection

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.