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Promising Quality in Angus

Before Certified Angus Beef, consumers didn’t know what “Angus” meant. Angus meant little, except to its breeders. A strict adherence to quality through its 10 carcass specifications continues to serve as the foundation for maintaining the breed’s premium beef position in the marketplace and drives demand for registered Angus genetics.

Apply by April 1 for Colvin Scholarship

The production agriculture, undergraduate and graduate scholarship categories each have tailored requirements. In 2025, the Colvin Scholarship Fund supported 27 students with awards ranging from $2,000 to $7,500.

The Angus Argument

There’s no denying CAB has helped dramatically expand the market share for registered Angus genetics. Arguably, that success has encouraged several other breeds to adopt a black hide color by incorporating registered Angus genetics into their breeding programs and registries.

Working in Balance

Cattlemen have a responsibility to look critically at their own herd, determine the areas that warrant improvement, and select animals accordingly. Stockmen bring immense value by objectively evaluating phenotypes, regardless of what the numbers say, and setting individual breeding objectives.

From Decline to Dominance

Initiated from a simple yet visionary idea, and pursued through the grit and tenacity of Angus breeders seeking a better future for the breed and Association members, it’s no accident that Certified Angus Beef is where it is today.

Latest Headlines

More than business

Nobody likes to lose a customer, but to see a cattle feeder get emotional over the thought of a ranching client having to sell out… that’s when you know his heart is really in the business. Terry Beller, of Lindsay, Neb., can tell you the last time the Sandhills and points west received a measureable rain. It matters to his bottom line, certainly, but the owner-manager of the 6,000-head Beller Feedlot talks about ranchers dealing with drought as if one of his own children were facing a major obstacle.

Filling pens to create supply

No one is automatically insulated from the effects of a shrinking national cowherd, but Kuner Feedlot, one of 12 in the JBS Five Rivers Cattle Feeders group with 1.6 million annual marketings, goes for proactive rather than reactive ways. The management team’s unique approach caught the attention of the Certified Angus Beef ® (CAB®) brand, which named the Colorado yard Progressive Feedlot of the Year at the CAB annual conference in Palm Desert, Calif., on Sept. 18-20.

Old ranch, new ways for CAB award winner

Joe Mayer has always looked for better ways. That’s second nature to anyone whose family has made a living on harsh land for generations. All who thrive on the 35,000 acres that comprise Mayer Ranch near Guymon, Okla., must continually adapt. For his example that proves high-quality ideals and cattle can flourish here, Mayer earned the 2013 Certified Angus Beef LLC (CAB) Commercial Commitment to Excellence Award, presented at the CAB annual conference in Palm Desert, Calif., Sept. 18-20.

Herd expansion means tighter supply first

In a roomful of cattle feeders, an Oklahoma State University (OSU) livestock marketing specialist had everyone’s full attention as he said there is no way around it: In the next two to three years, the already short supply of feeder cattle will only get tighter. OSU Breedlove Professor Derrell Peel described the current feeder cattle situation and the circumstances leading to it at the eighth annual Feeding Quality Forum in Omaha, Neb., and Garden City, Kan., last month.

Beef industry’s path charted

Prosperity for any industry depends on consumer demand, a Western Kentucky University animal scientist points out. Of course, that includes the beef industry or cattle community. Nevil Speer, in a new white paper, “Consumers, Business and Breeding Systems: Charting the Beef Industry’s Path,” says the implications are clear. “All business decisions on the ranch, as everywhere along the beef supply chain, should be made with an eye on consumer demand for beef,” he says.

Angus cattle performance showcased

Winners of the 2013 Carcass Data Project (CDP) didn’t leave a lot of room for outliers. The top three contestants’ data in the Kansas Angus Association (KAA) annual contest were of exceptional quality and within 3 percentage points, at 89%, 88% and 86% Prime and Certified Angus Beef ® (CAB®) brand acceptance. Final standings were based on the top three calves from any owner, taking gain and CAB acceptance into account. With eight of John Wendling’s nine steers qualifying for the CAB brand, he edged out the competition and took home top honors with a $500 cash prize.

CAB Insider

Quality Soaring Higher

Increased Prime carcass production is a boon to sales growth in this category for both Certified Angus Beef and the industry as a whole. A smaller Prime cutout premium above Choice also means greater adoption of this premium product tier by grocers and restaurants. All of the above lead to a firmer foothold for beef as the protein of choice for consumers.

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Behind the Brand

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Success Stories

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Consumer Connection

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