Category: Targeting the Brand

To add value to Angus calves, target this brand

Date: Feb 18 2019

Targeting the Brand is now used much like one for a genetic test would be used to denote individually tested animals.

Trevor Dam, Angus Link and focus

Date: Jan 30 2019

“Good cattle sell themselves,” says Nebraska cattleman Trevor Dam. He uses artificial insemination, breeds based on EPD parameters and is trying Angus Link to give him even more information on this year’s calf crop.

Raising the right kind right

Date: Oct 25 2018

Raising the right kind

Date: Oct 01 2018

When Steve Knoll went to buy a few Angus bulls to put on his registered Salers herd, it changed everything. “I was blown away with what the bulls were bringing. The bulls I thought I would just go and buy and bring home, I couldn’t afford,” says the Hereford, Texas, rancher. Instead, his trailer carried two registered Angus cow-calf pairs. One nursing a heifer, the other, a bull.

Targeting the brand for fun and profit

Date: Dec 01 2017

My commercial Angus cows are every bit as important to me as the registered Angus bulls I use, and that is why I stay with the most predictable sires in the world.

Experience wins Kansas Angus Carcass Data Project

Date: Jul 28 2014

Winners of the Kansas Angus Association’s 2014 Carcass Data Project (CDP) are old hands at raising high-quality cattle.
The top three contestants had elite level scores, but John Wendling’s winning entry stands out above the rest.

Beef’s a trip, Day 13: The target

Date: Nov 13 2012

Today, it’s time to look at one component of most grids that predates those grids and helped launch the whole idea of value-based marketing.

Future riding on the semi to feedlot

Date: Nov 22 2011

Extreme volatility is part of the market this fall. I have tried to use “The Boards” with mixed results, but my main strategy to limit risk is using planned genetics with a planned health and weaning protocol.