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Hard to define, easy to taste

Date: Jun 15 2012

News Release & Research

Eating satisfaction rules when it comes to making beef lovers happy. That was clear in early results from the 2011 National Beef Quality Audit (NBQA), but defining that satisfaction seemed harder to pinpoint.

Older vs. better cows

Date: Jun 08 2012

Breeding & EPDs & News Release & Research

More longevity and fertility in the cowherd seem like a “no brainer.” But when those pursuits come at the expense of uniformity or other functionality, it could pay to do some hard studying.

DNA: an arriving tool for beef cattle

Date: May 02 2012

Breeding & Breeding Technologies & News Release & Research

Right now, it’s hard to imagine how future tools will change the beef cowherd. Today, heifer development costs are high and getting higher as ranch profit goals demand efficiency while consumers want quality. DNA technology is one of the emerging solutions for beef production, in line with the role it has played in agronomy.

Beef consumers and flavor

Date: Apr 20 2012

News Release & Research

When it comes to food, the alternatives are endless: spicy or bland; Mexican, Italian, Asian or Southern-style comfort dishes. But when it comes to beef, almost everyone agrees on a few features.

Social society

Date: Dec 15 2011

Research

People are tweeting, posting, uploading, checking in, and sharing information 24 hours a day. In fact, by reading this post you are among the two-thirds of online adults using social media in 2011.

Highlighting genetic decisions

Date: Nov 16 2011

Blog & Research

We know there are no right or wrong, black or white answers in a fragmented industry of 750,000 independent individuals. But we do know that strategic genetic decisions can make a huge impact on profitability and consumer satisfaction.