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Beef shoppers: quality, service above price

Date: May 20 2016

Consumer Connection & News Release & Premium Potential

Price is important in nearly every buying decision. However, when it comes to groceries, a new study shows consumers place more value on quality and service than price alone. The doctoral research by Ken Wicker through Capella University’s School of Business is titled, “A study of customer value and loyalty in the supermarket industry.”

$1 million a week

Date: May 14 2016

Grid Marketing & News Release & Premium Potential

Rewards for hitting the Certified Angus Beef ® (CAB®) brand target have never been greater, even after 11 consecutive years of growing supply. A survey of CAB-licensed packers Cargill, JBS-USA, National and Tyson showed they paid a record $51.8 million in grid premiums in 2015, and more than $550 million over 20 years.

Nice to Meat Ya: Jonnie Schreffler

Date: Nov 16 2014

Blog & Premium Potential

Jonnie Schreffler might admit to being a “good old boy,” but it’s mostly good. Jon to those who aren’t yet friends, worked his way up from “Green Thumb” part-time help after high school in 1978, to farm manager at Thompson since 2010.