Seven college students in beef and related studies have been awarded $40,000 in scholarships from the Certified Angus Beef ® (CAB®) brand. That’s up nearly 54% from last year’s total.
The average cattle feeder wants to be rewarded for above-average beef quality, and many have turned to some type of value-based “grid” marketing to earn premiums.
CAB does that at its annual conference in the fall, but first the brand must choose from a worthy field of partners along the supply chain. Nominations for these honors are open through March 31.
While the cattle market fell from record highs in 2014 in a steep dive to last fall’s low, the relative demand for quality and premium bids for Angus calves fared better.
Prices have eased, but a 10-year uptrend in beef quality from U.S. grain-fed cattle remains in place. That’s partly because lower quality beef has sold at a widening discount to average quality, says a beef cattle specialist with the Certified Angus Beef ® (CAB®) brand.
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