The cow-calf world knows two distinct groups, often mutually exclusive, says Ryan Noble, of Yuma, Colo. “On one hand, we have the high-octane, high-input, high-production, high-return operations that are geared to go big,” he says. “Put on the gas. You get what you pay for.”
Imagine your job is to sell beef as a menu solution, beyond the classic presentations of prime rib,
filet mignon, strips and sirloin. Those are known for tender, flavorful and juicy steaks, but also known for
hefty price points. Could your job include exploring new cuts and applications from the underutilized
round?
If you have a plan, it helps to have a person in charge. That’s why CAB® recently hired Martin Lemoyne as its director of Canadian business development.
To commemorate 40 years, the world’s largest and most successful brand of beef will paint that logo, the most valuable thing it owns, on 40 barns across the United States.
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