Mostly there
Date: Mar 05 2020
Cattle Markets & News Release & Premium PotentialCattlemen have made great progress when it comes to Prime, but Clint Walenciak, the brand’s director of packing, argues there’s still a lot of progress to be made.
Category: News Release
The proof on the plate
Date: Mar 04 2020
Consumer Connection & News Release & What a Chef WantsAn American by birth and by food, Chef Venoy Rogers III loves incorporating beef into his “New American Fusion” cuisine. Spoiler alert: his guests love it too.
$92 million reasons to aim high
Date: Mar 02 2020
Cattle Feeding & Cattle Markets & Grid Marketing & News Release & Premium PotentialPackers pay nearly $8 million per month in Certified Angus Beef® brand premiums, according to a recent survey. Those record high dollars come at a time when there’s been record quality through the system, too.
Proactive animal health means a genetic approach
Date: Feb 27 2020
Angus Convention & News Release & ResearchIn a world where producers select for any production traits, why not start focusing on health genetics? The American Angus Association is collaborating with scientists in Canada and Australia to get at the genetics of immunity.
Marketed best
Date: Feb 19 2020
Feeder Calf Marketing & Grid Marketing & News Release & Premium Potential & Retained OwnershipPaul Dykstra covered the value in feeder calf marketing at the Cattle Industry Convention touching on seasonality, quality, health, and relationships and how it all circles back to profit building.
Cobb to lead CAB production team
Date: Feb 13 2020
News ReleaseDescribing beef supply and demand as a bit of a chess match, Bruce Cobb says he’s learned the game through various roles in the past three decades. He’s now taking on a new vantage point as executive vice president of production for the brand.
Better every day
Date: Feb 12 2020
Consumer Connection & Feeding Quality Forum & News Release & Stockmanship“Continuous improvement,” it’s what the beef industries does to demonstrate to consumers we’re committed to getting better. It’s how we measure progress. For Cargill Protein, the packing company puts the same pressure on themselves.
Consumers get rewarded for eating beef
Date: Feb 05 2020
Consumer Connection & News ReleaseThe brand just launched Steakholder Rewards™ loyalty program, offering members exclusive VIP experiences like a chef to help plan a holiday dinner, or a trip to visit a ranch and access to exclusive merchandise.
Mindful management
Date: Jan 30 2020
Cattle Feeding & Feeding Quality Forum & News Release & Post Weaning & Research & Stockmanship & SustainabilityUndetectable diseases are hard to cure. That’s why the industry is working to find new ways of treating liver abscesses. Tylan is effective, but as antibiotic-resistance concerns and conversations continue, its future is not assured.
What and why are they buying
Date: Jan 27 2020
At the Table & CAB Connection & Consumer Connection & News Release & ResearchIn an era of skepticism consumers have trust issues, especially with those raising their food. The good news is demand is strong and taste is the main driver. Trust is going to be the key to gaining consumer confidence.