Beef Quality Assurance eases consumer concerns about how their food is raised. BQA is common sense backed by science and research like animal welfare, health, record keeping, biosecurity, transportation and worker safety.
There are 40 stories included in the coffee table book: Sheltering Generations—The American Barn. Beef producers in more than 20 states, ranch life, rural community and the role of barns in our landscape. Proceeds benefit the Rural Relief Fund.
Opening up dialogue about the CAB brand gets cattlemen thinking about the decisions they make on the ranch and how those affect consumers. Ultimately, every CAB steak starts at the registered purebred level.
We swapped stories about meeting our significant others, of vacation blunders and parenting priorities. There were some great storytellers in our ranks. The food was outstanding, but the company surpassed it.
It’s been 16 years since the “cow that stole Christmas” shut down exports from North America and cost the industry $9 billion. All these years later and still no national traceability program? Joe Leathers shared his exasperation.
Before I started my job with Certified Angus Beef all I knew about steak is I wanted it medium-rare. My mom burns food and it doesn’t matter if it’s garlic toast or steak. So I was not used to getting medium-rare steak…
Anne-Marie Roerink with 210 Analytics talks about the “Power of Meat” as part of her annual surveys. American consumers are 86% meat eaters, yet fridges are empty. Producers are still seen as trustworthy and should work harder to tell their stories.
Financial reward kept cattlemen on the path toward higher quality, and led them to produce record amounts of Certified Angus Beef brand product in the 2019 fiscal year that ended September 30.
Certified Angus Beef LLC President asks the question, “Have we outpaced consumer demand for premium beef?” John Stika’s short answer is “no”. The ideal quality mix changes as consumers preferences change, but we are close to ideal as ever.
Steve and Ginger Olson go above and beyond. A relationship with the Certified Angus Beef brand has led to nearly 30 years of ranch tours. Their generous hospitality and welcoming demeanor are just some of the reasons they earned the 2019 CAB Ambassador Award.
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