It’s been 16 years since the “cow that stole Christmas” shut down exports from North America and cost the industry $9 billion. All these years later and still no national traceability program? Joe Leathers shared his exasperation.
Before I started my job with Certified Angus Beef all I knew about steak is I wanted it medium-rare. My mom burns food and it doesn’t matter if it’s garlic toast or steak. So I was not used to getting medium-rare steak…
Anne-Marie Roerink with 210 Analytics talks about the “Power of Meat” as part of her annual surveys. American consumers are 86% meat eaters, yet fridges are empty. Producers are still seen as trustworthy and should work harder to tell their stories.
Financial reward kept cattlemen on the path toward higher quality, and led them to produce record amounts of Certified Angus Beef brand product in the 2019 fiscal year that ended September 30.
Certified Angus Beef LLC President asks the question, “Have we outpaced consumer demand for premium beef?” John Stika’s short answer is “no”. The ideal quality mix changes as consumers preferences change, but we are close to ideal as ever.
Steve and Ginger Olson go above and beyond. A relationship with the Certified Angus Beef brand has led to nearly 30 years of ranch tours. Their generous hospitality and welcoming demeanor are just some of the reasons they earned the 2019 CAB Ambassador Award.
For a son and husband of teachers, education is a natural priority, with an open invitation to the ranch for any person or group who wants to learn. Between their open door policy and focus on high quality genetics, the Nobles earned the CAB Commercial Commitment to Excellence Award.
Art and Stacy Butler named the 2019 CAB Seedstock Commitment to Excellence Award winner. Their Spring Cove Ranch sits in Bliss, Idaho, where they target the Certified Angus Beef brand in every aspect of management.
The rancher doesn’t see an end to growth. The Certified Angus Beef brand continues to set records and grow, even with consumers who don’t yet know about CAB. When his term ends Connealy will tie in his years of board experience to support his family ranch.
Retail meat staff are your sales force, the first resource shoppers approach when they have a question. Supermarket executives know their stores only succeed if customer-facing employees like meat clerks are ready to answer those questions.
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