Date: Jul 09 2020
About the brand & Consumer Connection & Consumer FeatureAna Luisa Verba is looking to drive demand for quality beef as the assistant director of marketing for Latin markets. By drawing on her own heritage, she is able to personally relate to the Latino community and create marketing materials that resonate to this group.
Date: Jul 06 2020
About the brand & Consumer FeatureThe barn painting initiative started as a public relations project, but it quickly turned into more than brand logos scattered throughout the country. Sheltering Generations – The American Barn features 40 dedicated Angus producers, and all proceeds from book sales go toward the CAB Rural Relief Fund, aiding ranch families during natural disasters.
Date: Jun 30 2020
About the brand & Big Thinkers & Breeding & Sire Selection & Targeting the BrandWith goals of increasing CAB acceptance rate, the brand has updated Targeting the Brand™ requirements to help commercial producers improve beef quality through bull selection.
Date: Jun 30 2020
About the brand & Consumer FeatureThe CAB brand has launched the Steakholder Rewards™, a consumer loyalty program where members earn points for their involvement with CAB. Research shows loyalty programs drive demand for the brand’s beef.
Date: Jun 24 2020
About the brand & Consumer Connection & Consumer FeatureLong time CAB licensed packer Bob Boliantz is continuing the trade that has been passed down for generations. Looking for premium carcass quality, Boliantz connects with local producers to educate on management practices to increase marbling.
Date: Jun 24 2020
About the brand & Breeding & Cattle Markets & Consumer FeatureThe CAB brand is looking to reach 2 billion pounds of certified product. In order for this to happen, supply must increase. The brand is looking to producers to help grow supply with more Angus-influenced genetics, increasing CAB acceptance rates.
Date: Jun 23 2020
About the brand & Consumer FeatureIn the past few years, CAB has licensed more than 100 retailers in the heart of cattle country, making CAB product more accessible to rural producers. Now, producers are likely to find CAB brand in their local meat cases.
Date: Jun 23 2020
About the brand & Consumer FeatureEvery year, producers around the country gather to focus on the CAB brand’s commitment to quality beef. The CAB annual conference offers inspiration, collaboration and innovation to attendees.
Date: Jun 22 2020
About the brand & Big Thinkers & Breeding & EPDs & Sire SelectionTheir success with quality Angus cattle disguises the fact that the Boyer brothers are first-generation farmers. Originally from Detriot, the brothers moved to a farm in Missouri 46 years ago with no prior knowledge of raising cattle. Today, their best pen of finished steers marked 100% Certified Angus Beef with all but one Prime.
Date: Jun 15 2020
About the brand & Consumer FeatureBobby VanStavern was a mover and shaker for the CAB® brand. His love for quality Angus beef and people is evident in his many outstanding accomplishments. He leaves a lasting legacy with the brand and everyone he worked with.
