Date: Sep 29 2020
About the brand & Consumer Connection & News ReleaseFor our domestic and international foodservice and retail partners, the beef business looks much different than it did at the start of this year, so we had much to cover during our first-ever virtual CAB annual conference. More than 1,100 people tuned in to get energized and empowered to sell more high-quality beef in this new environment.
Date: Sep 08 2020
About the brand & News ReleaseTo earn the Certified Angus Beef ® brand, Angus-influenced cattle, with predominantly solid black coats, must pass our must pass our 10 additional carcass specifications. Those measures will get a slight update on 9/9.
Date: Aug 12 2020
About the brand & Consumer Connection & Consumer FeatureThe pandemic has put the foodservice industry in a tough spot, but their grit and generosity overshadow hard times. Foodservice companies across the country are giving back by serving Certified Angus Beef® to their communities.
Date: Jul 15 2020
About the brand & Cattle MarketsU.S. beef producers are facing difficult challenges thrust upon them through unprecedented events. Through much debate around fed-cattle marketing and price discovery opportunities, the 50-14 bill was born. Here the Certified Angus Beef® brand addresses the industry.
Date: Jul 09 2020
About the brand & Consumer Connection & Consumer FeatureAna Luisa Verba is looking to drive demand for quality beef as the assistant director of marketing for Latin markets. By drawing on her own heritage, she is able to personally relate to the Latino community and create marketing materials that resonate to this group.
Date: Jul 06 2020
About the brand & Consumer FeatureThe barn painting initiative started as a public relations project, but it quickly turned into more than brand logos scattered throughout the country. Sheltering Generations – The American Barn features 40 dedicated Angus producers, and all proceeds from book sales go toward the CAB Rural Relief Fund, aiding ranch families during natural disasters.
Date: Jun 30 2020
About the brand & Big Thinkers & Breeding & Sire Selection & Targeting the BrandWith goals of increasing CAB acceptance rate, the brand has updated Targeting the Brand™ requirements to help commercial producers improve beef quality through bull selection.
Date: Jun 30 2020
About the brand & Consumer FeatureThe CAB brand has launched the Steakholder Rewards™, a consumer loyalty program where members earn points for their involvement with CAB. Research shows loyalty programs drive demand for the brand’s beef.
Date: Jun 24 2020
About the brand & Consumer Connection & Consumer FeatureLong time CAB licensed packer Bob Boliantz is continuing the trade that has been passed down for generations. Looking for premium carcass quality, Boliantz connects with local producers to educate on management practices to increase marbling.
Date: Jun 24 2020
About the brand & Breeding & Cattle Markets & Consumer FeatureThe CAB brand is looking to reach 2 billion pounds of certified product. In order for this to happen, supply must increase. The brand is looking to producers to help grow supply with more Angus-influenced genetics, increasing CAB acceptance rates.
