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Posts by Steve Suther :

Getting to know the purpose-driven herd

Date: Jan 02 2011

| Blog

I decided that unknown cows were the enemy of progress, hence that first title, “Know Thy Cows.” Most of mine were crossbreds in the late 1990s and about half were black, but ID was tenuous at best.

CAB partners on Kansas Angus feeding project

Date: Nov 10 2010

| Cattle Feeding & News Release & Research

The Kansas Angus Association is working with Certified Angus Beef LLC (CAB) to better reward members or their customers as they learn more about carcass merit in their herds, or at least five representative spring-born steers. The 2011 Carcass Data Project (CDP) $5-per-head enrollment deadline of Dec. 15 allows participants couple of weeks for Dec. 28-30 delivery to the CAB-licensed McPherson County Feeders, near Marquette, Kan.

Exports key to beef demand

Date: Nov 19 2009

| News Release

Opportunities hide within every challenge, but beef producers can find them through analysis and planning. That was part of the take-home message at the Feeding Quality Forums, Nov. 10 in South Sioux City, Neb., and Nov. 12 in Garden City, Kan.

Demand for CAB outstrips Choice

Date: Oct 20 2009

| News Release

When times are lean, sales of luxury items are typically the first to fall off. However, when it comes to beef, it appears that consumer demand for the higher quality and pricier Certified Angus Beef ® (CAB®) brand held up better than that for USDA Choice or lower grade beef.

Today’s beef consumer

Date: Mar 06 2009

| Consumer Connection & NCBA Convention & News Release

An industry that aims to be consumer driven must first identify its drivers. That’s why “Defining Consumers – Emerging Expectations” was part of the Pfizer-sponsored Cattlemen’s College at the winter National Cattlemen’s Beef Association (NCBA) meeting in Phoenix, Ariz.

Marbling governs beef flavor

Date: Apr 28 2008

| News Release & Research & Stockmanship

The entire industry will have to work together to provide consumers with the beef they expect. Tenderness, flavor and juiciness are signs of strong marbling–giving producers a target they must weigh the many different management options that impact marbling.

Defining the CAB difference

Date: Feb 01 1999

| About the brand & News Release & Research

Study results from the 1999 “Characterization of Certified Angus Beef Steaks from the Round, Loin and Chuck” show that marbling is more highly related to tenderness of middle meats than it is to that of the end meats. That means the key to better-eating beef is in moving up the quality grade scale.