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Posts by Kylee Kohls Sellnow :

New Mexico Ranch Earns Certified Angus Beef Sustainability Award

Date: Sep 30 2022

| News Release

Producing beef in the desert Southwest takes a certain resolve, faith that the rain will come and grit to do the hard things and smile through the work when it doesn’t. This is the grit engrained in Manny and Corina Encinias and their seven children operating Buffalo Creek Ranch. Their holistic approach earned this ranching family the 2022 CAB Sustainability Award.

The cattle calling

Date: Oct 04 2021

| Big Thinkers & CAB Connection

Telling their story to the cattle curious was awkward at first for John and Gaye Pfeiffer. Their dedication to teaching and connecting with those further down the supply chain earned them the 2021 CAB Ambassador Award.

Change is a good thing

Date: Sep 30 2021

| About the brand & Consumer Connection & News Release

From the moment his boots hit the dirt on the way to the barn, to switching off the lights and locking the door of the Hickory House Restaurant, Jonathan Perry is committed to the beef business. The 2021 CAB Chairman brings a unique perspective to the table. By day, he’s a cattleman. By night, he’s a meat cutter.

One tour at a time

Date: Sep 22 2021

| Consumer Connection & Maternal Function & News Release & Targeting the Brand

Telling their story to the cattle curious was awkward at first for John and Gaye Pfeiffer. Now, they look forward to hosting hundreds of people every year, sharing everything about the beef cattle life cycle and why they choose Angus cattle on their central Oklahoma farm. Their dedication to teaching and connecting with those further down the supply chain earned them the 2021 CAB Ambassador Award.

Where premiums are earned

Date: Mar 29 2021

| Cattle Markets & Grid Marketing & News Release & Premium Potential

As quality continues to trend up and more cattle qualify for the brand, the CAB/Choice spread may gain ground on the old Choice/Select metric as an industry standard. Along the way, the brand will keep working with all partners from pasture to plate, adding value to every cut and premiums for Angus cattlemen.

Another billion in the books

Date: Oct 07 2020

| About the brand & Consumer Connection & News Release

Global sales of 1.175 billion pounds. In a year like we’ve all had, we welcome a fiscal year that ends on that note. For the first time in 16 years, CAB reports lower annual pounds sold. Still, 2020 was one of strong performance and the fifth consecutive year with sales of more than a billion pounds across 51 countries.