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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
Latest Headlines
Prime opportunities highlight CAB outlook
When sales are up across the board, it’s often hard to find a darling of the fiscal year. But for the Certified Angus Beef® brand, even in a strong year, CAB Prime stole the show, said the brand’s president, John Stika. “We could have sold a lot more of this product if it were available, but it wasn’t.”
Beyond the storm
Disappointing cattle prices loom like storm clouds. A third of producers are losing money, while others get by with modest returns and worry about those thunderheads. There are silver linings, of course. Consumer demand for high-quality beef is stronger than it’s ever been.
Quality game
Opening up dialogue about the CAB brand gets cattlemen thinking about the decisions they make on the ranch and how those affect consumers. Ultimately, every CAB steak starts at the registered purebred level.
Promoting growth and grade
When it comes to growth implants in cattle, animal scientist Robbi Pritchard only worries about three things: getting enough premium if you’re not use them, using them wrong and using them with too little insight.
A rare opportunity
It’s been 16 years since the “cow that stole Christmas” shut down exports from North America and cost the industry $9 billion. All these years later and still no national traceability program? Joe Leathers shared his exasperation.
Sharing stories, tools, facts to spur beef sales
Cattlemen played a significant role at the 2019 Certified Angus Beef ® brand’s annual conference in September. 700+ people from packer and processor to restaurateur and retailer gathered for celebration, education and new relationships.
CAB Insider
Seasonal carcass premiums break form
The many challenges the beef market is facing today are serious short term problems but are not indicative of long term trends. Price and demand signals will also realign as the pandemic subsides. The interrupted flow of cattle and boxed beef has implications now impacting the pricing structure on a carcass value basis.
Beef cuts reposition at retail
One does not need to look far to see the gyrations that COVID-19 has brought to the beef supply chain. Many end meat whole muscle cuts and trim also find their way to the in-store grinder to fulfill America’s propensity toward ground beef consumption.
Behind the Brand
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Success Stories
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Consumer Connection
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