The idea that worked

Date: Oct 04 2021

Big Thinkers & Cattle Markets & Premium Potential

“So, if we make sure the humans can be prosperous and survive, that’s what sustainability is,” Mark Gardiner says. “That is the opportunity that USPB gave our family and thousands more all across the United States.” It’s why USPB earned the 2021 CAB Progressive Partner award.

Committed to consistency

Date: Oct 01 2021

Big Thinkers & Cattle Feeding & Post Weaning & Premium Potential

Much of the cattle feeding business is outside a manager’s control. But quality cattle caretaking, that Kendall Hopp can guarantee. He plans for the volatile, hopes for the best, and deals with the rest as it comes. The first thing on his list begins with treating people right because Hopp knows happy folks manage cattle more consistently, leading to healthy cattle that perform.

Where premiums are earned

Date: Mar 29 2021

Cattle Markets & Grid Marketing & News Release & Premium Potential

As quality continues to trend up and more cattle qualify for the brand, the CAB/Choice spread may gain ground on the old Choice/Select metric as an industry standard. Along the way, the brand will keep working with all partners from pasture to plate, adding value to every cut and premiums for Angus cattlemen.

Adding up pennies

Date: Feb 24 2021

Cattle Markets & News Release & Premium Potential

You get paid by the pound for your cattle, but the total figures in much more than weight. Join the Certified Angus Beef ® (CAB®) brand on March 11 to find out why a premium carcass is worth more, and how those signals get back to you.