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From average to elite

Date: Apr 26 2018

Breeding Technologies & EPDs & News Release

The cow-calf world knows two distinct groups, often mutually exclusive, says Ryan Noble, of Yuma, Colo. “On one hand, we have the high-octane, high-input, high-production, high-return operations that are geared to go big,” he says. “Put on the gas. You get what you pay for.”

Around the Round

Date: Apr 18 2018

Consumer Connection & News Release

Imagine your job is to sell beef as a menu solution, beyond the classic presentations of prime rib,
filet mignon, strips and sirloin. Those are known for tender, flavorful and juicy steaks, but also known for
hefty price points. Could your job include exploring new cuts and applications from the underutilized
round?