Date: Apr 01 2021
About the brand & Consumer Connection & Consumer FeatureSelling U.S. beef to buyers in other countries means carefully maintained contacts and planning to avoid sea squalls. Adding COVID to that scene creates a perfect storm that can wreck the best plans. For those skilled in navigating the waters, however, it’s just another day on the boat.
Date: Mar 04 2021
About the brand & Consumer Connection & Consumer Feature“What costs most for a restaurant isn’t the meat, but an empty seat.” That statement resonates even more after rounding a year of a pandemic. But before COVID-19 shutdowns and meat shortages, serving CAB was about competitive advantages and so much more. Loyalty breeds loyalty, creating a demand not only for the product, but the company.
Date: Feb 10 2021
About the brand & Consumer Connection & News ReleaseData from the National Restaurant Association shows 1 in 6 restaurants have already closed and the next few months are critical for those continuing to operate. To inspire and build support for this key pillar of the high-quality beef market, the brand launched #RestaurantChallenge.
Date: Feb 03 2021
About the brand & Consumer Connection & Consumer Feature & Premium PotentialAs the heavyweight champ in brand volume, retail accounts for 55% of total pounds sold, especially in fiscal 2020. But how is it done and how does it create more demand? CAB Director of Retail answers these questions and more.
Date: Feb 03 2021
Cattle Markets & Consumer Connection & News Release“No man’s land.” Select seems to find itself there more these days. This article shares some examples of declining demand for the lower quality grade, and what that communicates to cattlemen.
Date: Feb 02 2021
About the brand & Consumer ConnectionGenerations come and go, but across the country farms and ranches, lone oak trees, sturdy stone fences and century-old barns—they’ve seen it all. The following two stories are excerpts from the book, “Sheltering Generations: The American Barn,” published last year. They’re the tales of two families who bought a piece of the past and made it their own.
Date: Dec 03 2020
About the brand & Consumer Connection & News Release & Premium PotentialOf all the Angus-identified cattle, only about 35% make the cut for the Certified Angus Beef ® brand. This news release covers our November webinar and details how those cattle get in, ways other cattle fall short, and what producers can do about it.
Date: Nov 30 2020
CAB Connection & Consumer ConnectionEven though we’re in a year where overall CAB sales will be down, retail demand has kept us in a strong position rising to the occasion to comprise up to two-thirds of summer sales at times.
Date: Nov 24 2020
About the brand & Consumer Connection & News ReleaseEvery year, farmers and ranchers somewhere get knocked down by natural disasters. But that often leaves people wondering: “How can we help?” The Certified Angus Beef ® brand created the Rural Relief Fund as a way to rally their community to provide support.
Date: Nov 11 2020
About the brand & Consumer Connection & News ReleaseBobby “Dr. Bob” VanStavern is famous within our walls as the author of the Certified Angus Beef ® brand specifications, but perhaps his greatest contribution to the beef business was his influence on young meat scientists. To honor his role as mentor and support future students, the brand is funding an American Meat Science Association scholarship in his name.
