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From the beginning

Date: Jun 13 2018

Blog & Consumer Connection

In late April, a few CAB staffers (including me) and 40 chefs gathered in the Amarillo area of Texas for CAB Chef Tour. It’s an impressive affair, one where our education team goes above and beyond.

Beef chain in the backyard

Date: May 21 2018

Blog & Consumer Connection

I’m in the passenger seat of a Ford pickup backed up to a large animal veterinarian’s practice. I’m in a border town of Wyoming and Idaho about to unload a horse off a trailer. I’m with Jim Benedict and it’s an adventure, because that just seems to be his life.

Around the Round

Date: Apr 18 2018

Consumer Connection & News Release

Imagine your job is to sell beef as a menu solution, beyond the classic presentations of prime rib,
filet mignon, strips and sirloin. Those are known for tender, flavorful and juicy steaks, but also known for
hefty price points. Could your job include exploring new cuts and applications from the underutilized
round?

C-A-BOOYAH!

Date: Jan 03 2018

Blog & Consumer Connection

It’s the Saturday evening after Thanksgiving and already several homes and businesses in Frisco, Texas, are adorned with Christmas lights.