It’s a Cinderella story that never seems to grow old. An Ohio Angus breeder went out to eat and ordered an Angus steak that turned out terrible. The experience sparked an idea for a certified brand of beef that would be enjoyed 40 years later, in the U.S. and 50 other countries around the world.
This story is part of a special three-part series celebrating the 40th anniversary of the Certified Angus Beef ® brand.
Everybody has to start somewhere.
Nestled off of old Route 66 in the Missouri Ozarks, my ancestors set out to write their own success story. From sheep and hogs to the newly-acquired Angus cattle in 1933, they knew nothing more than how to look forward.
What’s relevant today isn’t necessarily so tomorrow. Investing in the future pushes everybody forward. That was the motivating think piece Mark McCully shared with cattlemen as part of the National Angus Convention’s opening session Saturday, Nov. 3, in Columbus, Ohio. As farmers and ranchers attended breakouts designed to make their own herds better, McCully’s point held its weight. Anything that could make it above the Select line was once considered “on target” for satisfying consumer demand.
The IBM brand isn’t often associated with the cattle business. But that may change, thanks to the tech giant’s IBM Food Trust and its use of blockchain. That’s just what it sounds like: blocks of information that form a chain, linked via Internet to allow information sharing that is seamless, efficient and secure.
Extending a 14-year streak of year-over-year growth and the third year for sales above 1 billion pounds, the first and largest branded beef company reported record sales of 1.21 billion pounds in Fiscal Year (FY) 2018, ending Sept. 30. That was an 8.1% increase, or 91 million pounds.
Edd and Nina Hendee were out to dinner, three kids in tow. It was 35 years ago and Edd can still recall, “It was one of the worst meals I’ve ever put in my mouth. Not to mention the service was ghastly.”
The Scioto Ribber is recognized for its delicious food and southern hospitality. People from across the country travel to Portsmouth, Ohio, to enjoy a hickory-smoked cut of Certified Angus Beef®. The restaurant is one of the world’s top-ranked independent sellers of CAB product.
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