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A story unfolds

Date: Jan 25 2017

Big Thinkers & Blog

A story teller. That’s one of the few things I knew about David Zeiset going into my visit with him near Chickasha, Okla., last fall.

Following the calves: Proud to pass it on

Date: Jan 05 2017

Big Thinkers & Blog

“I don’t want to be the generation that screws it up.”

South Dakota rancher Troy Hadrick told me that as we discussed all the changes he’s seen in four years at the helm of his family’s commercial Angus herd.

100% or better

Date: Nov 01 2016

Big Thinkers & Blog

Though few and far between, there are still places in our great country where cell phone service can’t be found and you need an old-fashioned paper map to find your way.

Meeting of the Minds

Date: Oct 21 2016

Big Thinkers & Blog

More often than not, my travels take me to the places where the cattle roam, rather that the spots where the steaks are served.

Cattle feeding chat builds bridges

Date: Oct 20 2016

Big Thinkers & Cattle Feeding & News Release

When it’s just not possible to bring 600 people from across the globe to the feedyard, the next best thing is to bring a little of that Herington, Kan., family operation to them. Cattle feeders Shane and Shawn Tiffany took the stage during educational sessions at last month’s Certified Angus Beef ® (CAB®) brand annual conference in Tucson, Ariz. The brothers gave foodservice and retail professionals a glimpse of life in a feedyard, often one of the most misunderstood parts of the beef community.

Montana Angus ranch: data-driven quality from the start

Date: Sep 26 2016

Big Thinkers & News Release

It’s hard to pinpoint when the transformation began, but on the Christensen family’s western ranch, it’s evident that it happened: a commitment to excellence. The views of the Rocky Mountains look much the same as they did when Grandpa Karl homesteaded near Hot Springs, Mont., a century ago, but third-generation rancher Shawn Christensen and wife Jen now raise their two daughters there.

A different breed of stars

Date: Sep 26 2016

Big Thinkers & Consumer Connection & News Release

“Five Star Land & Livestock” the barn reads. The curious eyes that travel 30 miles south of Sacramento to the Wilton, Calif., ranch meet the name that started it all. “Do you think it’s too bright?” Abbie Nelson asks of the chosen shade of new red paint that surrounds the white block letters of text. It’s just right, but even so it will surely fade under the California sun.