Date: Apr 11 2019
About the brand & Consumer FeatureFor the brand that changed beef, unconventional isn’t unusual. In discussions about how to celebrate the 40th Anniversary of the Certified Angus Beef ® (CAB®) brand, painting 40 barns with the logo was an off-the-wall idea. However, for a company deeply rooted in rural tradition, it seemed a fitting way to commemorate the milestone.
Date: Apr 06 2019
About the brand & CAB ConnectionCould the Certified Angus Beef ® (CAB®) brand reach a billion pounds in sales? It was an audacious question back at the turn of the century when first considered. Some of the CAB team at the time were, candidly, more optimistic than me. We did the math and looked at so many of the trend lines that were in place from acceptance rates to certified head count. I wondered if the industry could respond.
Date: Mar 20 2019
About the brand & Consumer ConnectionU.S. retail stores sold more than 245 million pounds (lb.) of fully cooked beef last year. That might sound good until you read all of that Power of Meat survey: retailers sold seven times more ready-to-eat chicken.
Much of that was rotisserie style, and beef aims to capture a fair share with its own Beeftisserie®, introduced last fall by Golden West Food Group, of Vernon, Calif.
Date: Jan 25 2019
About the brand & Consumer FeatureDate: Oct 28 2018
About the brand & News ReleaseDate: Jun 22 2018
About the brand & News ReleaseWhen California rancher and Certified Angus Beef LLC (CAB) Board chairman David Dal Porto steps into a meeting room, he carries experience, a broad perspective on beef and pride in his own Angus herd.
Date: Jun 01 2018
About the brand & News ReleaseWriting for The Agriculturalist and The Collegian at K-State, and special projects with High Plains Journal, have prepared Moyer to bring experience and enthusiasm to her work.
Date: Apr 23 2018
About the brand & Grid Marketing2018 beef cattle markets can be characterized by supply and demand. The U.S. beef cow herd remains in expansion, but slowing down. We need not fear a market more saturated with high-quality beef. Rather, we should embrace this shift, the fruit of a logical market response that will guarantee beef remains the preferred protein.
Date: Mar 23 2018
About the brand & Blog & Consumer ConnectionIt’s a question we hear often, “So what DO y’all do up there in Wooster?” Anyone on our team is proud to answer, but it’s not something that’s easily summed up in a few words.
Date: Feb 23 2018
About the brand & Blog & Consumer ConnectionI’ve been watching the Olympics as of late (because who hasn’t?) and it got me thinking: I bet those expected to win hate surprises. I bet those managing these games hate surprises.
