Date: Jun 23 2020
About the brand & Consumer FeatureIn the past few years, CAB has licensed more than 100 retailers in the heart of cattle country, making CAB product more accessible to rural producers. Now, producers are likely to find CAB brand in their local meat cases.
Date: Jun 23 2020
About the brand & Consumer FeatureEvery year, producers around the country gather to focus on the CAB brand’s commitment to quality beef. The CAB annual conference offers inspiration, collaboration and innovation to attendees.
Date: Jun 22 2020
About the brand & Big Thinkers & Breeding & EPDs & Sire SelectionTheir success with quality Angus cattle disguises the fact that the Boyer brothers are first-generation farmers. Originally from Detriot, the brothers moved to a farm in Missouri 46 years ago with no prior knowledge of raising cattle. Today, their best pen of finished steers marked 100% Certified Angus Beef with all but one Prime.
Date: Jun 15 2020
About the brand & Consumer FeatureBobby VanStavern was a mover and shaker for the CAB® brand. His love for quality Angus beef and people is evident in his many outstanding accomplishments. He leaves a lasting legacy with the brand and everyone he worked with.
Date: Jun 11 2020
About the brand & Consumer Connection & Consumer FeatureAngus producers help identify CAB product in retail stores and restaurants, ensuring the brand is correctly represented. With 19 trademarks in nearly 100 countries, monitoring every use of the brand is a difficult task. Producers across the country help ease that responsibility by sending concerns to the CAB team.
Date: Apr 17 2019
About the brand & Consumer Connection & Consumer FeatureWith one twist, a burner flicks on. With one cut of marbled meat, flavor agrees to allow no compromise. And with one Certified Angus Beef ® (CAB®) brand Test Kitchen, original beef dishes show their potential to become new family favorites.
Date: Apr 11 2019
About the brand & Consumer FeatureThe year was 1976 when USDA had just lowered its standards for the Choice quality grade. The industry that lobbied for the change was quickly moving toward a lean, commodity product. Angus cattle sold at a discount and registration numbers were in steep decline. One Angus breeder in Ohio had an idea to turn things around: create a high-quality, specification-based brand.
Date: Apr 11 2019
About the brand & Consumer FeatureThe Certified Angus Beef ® (CAB®) brand turned 40 this year, tapping into an increased well of available and qualified cattle, up 25% in two years. With annual global sales reaching beyond 1.2 billion pounds (lb.), it’s pulled far ahead of a very large pack, the hundreds of other brands combined falling short.
Date: Apr 11 2019
About the brand & Consumer FeatureFor the brand that changed beef, unconventional isn’t unusual. In discussions about how to celebrate the 40th Anniversary of the Certified Angus Beef ® (CAB®) brand, painting 40 barns with the logo was an off-the-wall idea. However, for a company deeply rooted in rural tradition, it seemed a fitting way to commemorate the milestone.
Date: Apr 06 2019
About the brand & CAB ConnectionCould the Certified Angus Beef ® (CAB®) brand reach a billion pounds in sales? It was an audacious question back at the turn of the century when first considered. Some of the CAB team at the time were, candidly, more optimistic than me. We did the math and looked at so many of the trend lines that were in place from acceptance rates to certified head count. I wondered if the industry could respond.
