Date: Jun 15 2020
About the brand & Consumer FeatureBobby VanStavern was a mover and shaker for the CAB® brand. His love for quality Angus beef and people is evident in his many outstanding accomplishments. He leaves a lasting legacy with the brand and everyone he worked with.
Date: Jun 11 2020
About the brand & Consumer Connection & Consumer FeatureAngus producers help identify CAB product in retail stores and restaurants, ensuring the brand is correctly represented. With 19 trademarks in nearly 100 countries, monitoring every use of the brand is a difficult task. Producers across the country help ease that responsibility by sending concerns to the CAB team.
Date: Apr 17 2019
About the brand & Consumer Connection & Consumer FeatureWith one twist, a burner flicks on. With one cut of marbled meat, flavor agrees to allow no compromise. And with one Certified Angus Beef ® (CAB®) brand Test Kitchen, original beef dishes show their potential to become new family favorites.
Date: Apr 11 2019
About the brand & Consumer FeatureThe year was 1976 when USDA had just lowered its standards for the Choice quality grade. The industry that lobbied for the change was quickly moving toward a lean, commodity product. Angus cattle sold at a discount and registration numbers were in steep decline. One Angus breeder in Ohio had an idea to turn things around: create a high-quality, specification-based brand.
Date: Apr 11 2019
About the brand & Consumer FeatureThe Certified Angus Beef ® (CAB®) brand turned 40 this year, tapping into an increased well of available and qualified cattle, up 25% in two years. With annual global sales reaching beyond 1.2 billion pounds (lb.), it’s pulled far ahead of a very large pack, the hundreds of other brands combined falling short.
Date: Apr 11 2019
About the brand & Consumer FeatureFor the brand that changed beef, unconventional isn’t unusual. In discussions about how to celebrate the 40th Anniversary of the Certified Angus Beef ® (CAB®) brand, painting 40 barns with the logo was an off-the-wall idea. However, for a company deeply rooted in rural tradition, it seemed a fitting way to commemorate the milestone.
Date: Apr 06 2019
About the brand & CAB ConnectionCould the Certified Angus Beef ® (CAB®) brand reach a billion pounds in sales? It was an audacious question back at the turn of the century when first considered. Some of the CAB team at the time were, candidly, more optimistic than me. We did the math and looked at so many of the trend lines that were in place from acceptance rates to certified head count. I wondered if the industry could respond.
Date: Mar 20 2019
About the brand & Consumer ConnectionU.S. retail stores sold more than 245 million pounds (lb.) of fully cooked beef last year. That might sound good until you read all of that Power of Meat survey: retailers sold seven times more ready-to-eat chicken.
Much of that was rotisserie style, and beef aims to capture a fair share with its own Beeftisserie®, introduced last fall by Golden West Food Group, of Vernon, Calif.
Date: Jan 25 2019
About the brand & Consumer FeatureDate: Oct 28 2018
About the brand & News Release
