The older I get, the more I realize perspective is important. What would be a drought in Minnesota might be a really good summer in west Texas; what is a lot of noise to one family might be an average day in our house full of kids; what might seem cheap to some would be a lifetime’s savings for another.
When Steve Knoll went to buy a few Angus bulls to put on his registered Salers herd, it changed everything. “I was blown away with what the bulls were bringing. The bulls I thought I would just go and buy and bring home, I couldn’t afford,” says the Hereford, Texas, rancher. Instead, his trailer carried two registered Angus cow-calf pairs. One nursing a heifer, the other, a bull.
Sometimes it’s easy to see where a person is and forget where they’ve been. It’s easy to stare down the success in the here-and-now, without even a glance at their past. When I learned Gerald Timmerman won our Feeding Quality Forum Industry Achievement Award, I knew the family in generalities.
Presenters at the Feeding Quality Forum, August 28 to 29 in Sioux City, Iowa, encouraged questioning the routine. More than 200 took in the two-day meetings, where they got practical tips to use now as well as the “10,000-foot view” to spur thought, said Justin Sexten, director of supply development for Certified Angus Beef LLC (CAB).
On my family’s regular route through the Sandhills, there’s a lonely old place, rain and time have left the wood devoid of color. Yet, with its classic, square farmhouse design—and a little imagination—its two upstairs windows make eyes. It sags so much that the porch looks like it’s turned up in a smile.
“Is marbling a free trait?” The question was put to Mark McCully, vice president of production for the Certified Angus Beef ® (CAB®) brand at last week’s Beef Improvement Federation meeting in Loveland, Colo.
We want people to leave saying, “Wow. I didn’t realize the relevance this brand has to my business.” We want them to leave knowing how high-quality beef can boost their bottom line.
Meet Lucile: She’s 96 and flies a Beechcraft. Then there’s her son Bob, who started digging up dinosaur bones on their ranch as a relaxing hobby. Bob’s son Grant fly fishes in Alaska.
Still, I try not to get too confident. I know as quickly as all the things can go right, they can turn for the worse.
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