The journey to produce high-quality beef presents market volatility and management challenges. But today, there are data, technology, tools and partners to identify the best value and how to attain it. At the 2026 Feeding Quality Forum, each speaker added to the same message on Aug. 4 and 5 in Amarillo, TX.
Willis Ranch combines traditional stockmanship with modern genetic tools to produce cattle that thrive and meet high-quality carcass targets. Earning them the 2025 Commercial Commitment to Excellence award.
Maplecrest Farms bridges every step of the beef supply chain, from raising Angus seedstock to managing a retail meat store and hosting food industry partners. Their ability to connect ranching, genetics and consumer engagement earned them the 2025 CAB Ambassador Award.
Joanie, with daughter Lindsey and her husband, Adam Hall, raise registered Angus cattle with two primary goals: producing high-quality seedstock that perform well in a wide variety of environments and ensuring end-user satisfaction. Those goals tie everything together, from promoting Angus to other producers to sharing their story with CAB partners and beef consumers.
For Willis Ranch, the best Angus cattle thrive in the high desert and produce calves that can become productive replacement females or high-quality carcasses. Every year, calves are better because of their investment in tools like GeneMax and AngusLink. But behind it all is one man’s perfectionist mindset that keeps the entire family moving in the same direction.
Cattle keep getting better, but that doesn’t mean producers should slow down progress. That’s what attendees took home from the 2025 Feeding Quality Forum. It’s call to action for the entire beef industry. Better cattle, yet new and old challenges for each segment.
When you’re feeding cattle, it counts to keep track of every calf, pound and dollar. Beyond the event’s educational sessions, networking between segments of the beef supply chain is invaluable—from feeders and cow-calf operators to allied industry and university researchers.
Shuey knows the product and understands sales and how CAB partners view the brand. This extends internationally, given he retired from Tyson as the senior vice president of international fresh meats, lending him a global perspective for CAB’s licensed partners.
Taking care of your herd is part of the job of every stockman, and it’s the right thing to do. While you’re not committed to cattle care for recognition, you could be rewarded for holding a current BQA certification. Through two incentive opportunities, CAB and Sysco are recognizing producers who go above and beyond to show commitment to their herd.
When potential buyers fill the Connealy Angus sale barn, they’re not just there for the genetics but the customer service guarantee. For getting that and a lot more right, Connealy Angus was recognized with the 2024 Certified Angus Beef Seedstock Commitment to Excellence award.
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