Two decades ago, the Certified Angus Beef ® brand created an internship for its new Industry Information—now Producer Communications—Division. It started as a way to get more done while providing opportunities for ag journalism students.
For our domestic and international foodservice and retail partners, the beef business looks much different than it did at the start of this year, so we had much to cover during our first-ever virtual CAB annual conference. More than 1,100 people tuned in to get energized and empowered to sell more high-quality beef in this new environment.
To earn the Certified Angus Beef ® brand, Angus-influenced cattle, with predominantly solid black coats, must pass our must pass our 10 additional carcass specifications. Those measures will get a slight update on 9/9.
Mineral nutrition plays an important role in every function of cattle – from health, to reproductive performance, to day-to-day activities. However, mineral deficiencies are hard to detect base on physical traits. Supplementation programs can help ensure your cattle are getting the minerals needed to perform their best.
The percentage of fed cattle grading prime has steadily increased over the last decade, offering retailers opportunity. That’s why CAB is focused on providing retailers the tools needed to market and sell prime beef.
Raising cattle had been a dream for the Idaho couple from the start of their marriage, even though neither had prior ranching experience. After years of dedication and faith in each other, the Brown family now operates a large cow-calf operation focusing on quality Angus genetics.
The three primary components of growth for the CAB brand are increases in licensed packing plant processing, black-hided cattle and carcass quality. However, the most important component is the producer’s mindset of continual advancement.
The 15th annual Feeding Quality Forum will be a free, two-day, virtual event delivering tangible tools and ideas for commercial cattlemen and feeders. This year’s agenda has a strong focus on the markets—an ever changing topic this year.
U.S. beef producers are facing difficult challenges thrust upon them through unprecedented events. Through much debate around fed-cattle marketing and price discovery opportunities, the 50-14 bill was born. Here the Certified Angus Beef® brand addresses the industry.
Ana Luisa Verba is looking to drive demand for quality beef as the assistant director of marketing for Latin markets. By drawing on her own heritage, she is able to personally relate to the Latino community and create marketing materials that resonate to this group.
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