Date: Sep 29 2023
| Big Thinkers & Cattle Feeding & Nutrition & Post WeaningUnderstanding what constitutes value takes an understanding of beef quality and yield thresholds that result in premiums and/or discounts. Generally, packers look for cattle that will garner a high quality grade and have excellent red meat yield, but realistically very few do both exceptionally well.
Date: Sep 29 2023
| About the brandThere are three ways CAB promotes leadership and growth for the next generation within the beef industry. Internships, events and scholarships can help invest in the next generation who are the future ranchers, chefs, and beef industry professionals.
Date: Sep 18 2023
| Big Thinkers & Consumer ConnectionA dozen members of the Meijer communications team arrived to experience, first hand, how the beef they sell in their stores is raised. They touched and felt and tasted and smelled every aspect of the cattle business from the delicious flavor of Certified Angus Beef ® ribeyes to the slippery sensation of you-know-what on their shoes. Questions of every nature were asked and answered by true cattlemen and champions for CAB, Bruce, Scott and Andrew Foster.
Date: Sep 18 2023
| Cattle Markets & Consumer Connection & Feeding Quality Forum & News ReleaseThe beef demand success story of the past is also the industry’s roadmap for the future, said speakers at this year’s Feeding Quality Forum. The program covered everything from current market conditions and technology to price forecasts and advancements on the horizon.
Date: Aug 15 2023
| News Release & ResearchFirst-place honors go to Andres Mendizabal, an international student pursuing a Ph.D. in animal science at Texas Tech University. His research is titled, “The Accuracy of USDA Yield Grade and Beef Carcass Components as Predictors of Red Meat Yield.”
Date: Jun 28 2023
| About the brand & News ReleaseA strong skillset, positive attitude and leap of faith led four students to a summer of learning with Certified Angus Beef as communications interns. Working on an array of projects, the four build their skills while preparing for careers in the beef and related industries.
Date: Dec 02 2022
| Feeding Quality Forum & News Release & Post Weaning & Premium PotentialQuality starts long before feedyard rations reach the bunk, and it weighs heavily on the bottom line. Brian Bertelsen, vice president of field operations for U.S. Premium Beef, discussed marbling’s impact on grid marketing at CAB’s annual Feeding Quality Forum.
Date: Nov 01 2022
| About the brand & News ReleaseGenetics and management are at the forefront of targeting the Certified Angus Beef ® brand but communicating beef value propositions to cattlemen guides informed business decisions. To bring the most relevant production and economic information to cattlemen, CAB hired fifth-generation rancher Lindsay Graber Runft as director of producer communications.
Date: Oct 18 2022
| News ReleaseWith ranchers continuing to produce high-quality beef at notable marks and consumer demand staying strong, Certified Angus Beef closed its books on the second-highest sales year of record. The brand’s success is a reflection of an entire community pointed toward providing premium beef, starting with steady supply.
Date: Oct 07 2022
| Big Thinkers & Consumer Connection & StockmanshipIt’s a normal day near Hudson, Colorado for the Walter family, yet the view is uniquely awe-inspiring for visitors who have never stepped foot on a ranch. As cows come in closer visitors take in the far-reaching pastures and breath-taking mountain views. For the Walter Family, there’s no better backdrop to introduce people to the place where beef begins.
