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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
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Enhancing connections
There’s no rigid job description for Chairman, Certified Angus Beef LLC (CAB) Board of Directors. But the elected, voluntary position entails a lot of responsibility, and those who excel at the job tend to redefine it with passion and energy.
Quality beef starts with you
Consumer demand for high-quality beef has been on the rise, and so have cattle prices. A more secure future for ranching points toward quality, but what does it take to get there? This month Certified Angus Beef LLC (CAB) teamed up with Purina Land O’Lakes, Pfizer, Oklahoma State University and the Oklahoma Angus Association to bring Sooner beef producers a series on “Managing for Success.”
Hide color and end-product value
Animal scientist Ty Lawrence knows that it’s what’s under the hide that counts. The West Texas A&M researcher was in a beef packing plant one night when he had a revelation: “I’m looking down the stun line and the cattle that were coming toward me were a Heinz 57 mix of hide colors,” he says. “Then immediately behind me I could see the carcasses going to the hotbox. My thought was, ‘There’s a tremendous perception of value differences of the live animals, but when they cross the grading rail, where the true carcass value is determined, those value differences are minimized.’”
CAB export expert on quality
Cattlemen know overseas markets are important to their bottom line. Maggie O’Quinn, of Certified Angus Beef LLC (CAB), recently reminded producers how significant they are to exporters. Speaking at the Georgia Cattlemen’s Association annual convention March 31, the CAB executive account manager for Latin America and the Caribbean explained the value of trade relationships, the logistics of exporting, and why producers should care.
Certified beef brands
What began as an idea to create specifications for beef with a breed connection has sparked the interest of many over the years to create their own branded programs. The founding brand remains at the top, but the proliferation of others has arguably made the entire beef industry more consumer driven.
Adding, capturing calf value
Cattlemen may hear about the shrinking beef industry and wonder about their role in the future. They can take heart in the expanding high-quality end of the business, however.
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Behind the Brand
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Success Stories
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Consumer Connection
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