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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
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Down on the farm
The people of Performance Food Service (PFS) journeyed to farm country to learn more about ranchers who raise high-quality beef for the Certified Angus Beef ® (CAB®) brand. The event marked the company’s 25th year as a licensed CAB distributor.
CAB: local connections far reaching
Education is part of beef promotion and sales. That’s as true within the beef industry as it is in selling beef to consumers. Any of the 37 meat technical and sales professionals from Buckhead Beef Atlanta who came to Kensington Cattle Company, near Woodbury, Ga., for a ranch field day this spring would surely agree.
Average doesn’t cut it on grids
It’s a pretty well recognized fact: if you want grid premiums, your cattle have to be better than average. Most people don’t sell on a value-based system unless they have reasons to believe their herd genetics and management will result in high-quality beef. But even among ranchers who sell on a grid, the plant average factor—part of the formula used to derive grid pricing—is not as well understood.
Steak prices show strength of CAB brand vs. Choice
As cash cattle prices shot up to record highs in March and the futures markets showed incredible strength, consumers were asked to pay record prices for beef. Shaking off worries about the economy, they responded positively. Ground beef and cuts from the chuck and round led the increase, but middle-meat steaks moved higher, too. Faced with record high prices for the most expensive cuts, more consumers opted to ensure the eating experience by turning to the Certified Angus Beef ® (CAB®) brand.
‘Make stockers better’
Good stocker operators think about how to make their cattle better for the next segment in the beef business. Many of them gathered at the Backgrounding for Quality field day near Hamilton, Kan., last month to learn more about what feeders want and how to get there.
Pre-grass stocker health management pays
Cattle health matters at every segment, but it could be the single biggest profit determinant for the stocker phase. Mitch Blanding, senior veterinarian with Pfizer Animal Health, and rancher Mike Collinge shared tips for managing health at last month’s “Backgrounding for Quality” field day on the ranch near Hamilton, Kan.
CAB Insider
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Behind the Brand
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Success Stories
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Consumer Connection
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