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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
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Beef: the main feature
Not long ago, the news was sharply higher beef prices in a still-recovering economy. Industry insiders wondered how consumers would respond. Amid the talk of fewer retail features and penny-conscious shoppers, people still turned to beef. “Sometimes we all get more worried about those price points than maybe the consumer does,” said Randy Blach, CattleFax senior market analyst.
Opening eyes to the brand
Asking for a beverage at a restaurant, you might be shocked if the server replied, “What kind? Flavor A, Flavor B or Flavor C?”
Relevant and getting better
When the original Angus beef brand stands above 138 USDA-certified others and charts a ninth successive record year, people wonder how that can be. The recipe includes a dash of nostalgia, a large helping of credibility and a whole lot of relevance. Throw in its niche at the very top of quality and that certain “it factor,” and you have an all-but-guaranteed formula for longevity.
World economic woes hit home
If you don’t believe the global factors affecting the U.S. cattle market are numerous and complicated, you probably haven’t heard Dan Basse, president of Ag Resource Company, give an economic outlook. By 2040, Japan’s population will drop by 25.3 million people. Today, the Black Sea region exports 34% of the world’s wheat. Brazil’s currency, the real, has been weak for several years versus the U.S. dollar.
Proceed with caution
In a cyclical business, when you’re riding the good times, it probably means you’re not far from the bad ones. So it is with the cattle business, said Dan Basse, president of Ag Resource Company, as he kicked off the Feeding Quality Forum in La Vista, Neb., and Garden City, Kan., this week. “It’s not like the mid-1980s, with land values collapsing. It’s more like a slow bleed,” Basse said of the general “downturn” in agricultural commodities. Ag equipment sales have slowed, land prices are going down and grain trade has softened as the dollar strengthened.
Care and data, before and after
Moving your cattle along to meet the goals of everyone in the beef supply chain takes focus on the data-backed decisions to add and capture value. Without people like Kenny Montgomery, Ruth Ammon and Meg Groves, those dollars from down the chain might never make it back to the ranch. These are some of the people who keep the plan on course when your cattle enter the feedyard and packing plant. Montgomery is a cowboy in the classic sense. He’s tough, unassuming and resilient – maybe that’s why Pratt Feeders, Pratt, Kan., has made him a part of its team for so long.
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