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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
Latest Headlines
Getting what you pay for
Imagine buying a bull with a birth weight EPD (expected progeny difference) of 1.0, only to bring him home and find out he was actually a +9.6. What if that mistake was your fault?
Wyoming K-Stater joins CAB team for summer
Hannah Johlman joined the Certified Angus Beef ® (CAB®) Industry Information team in May 2016 as a summer intern, writing features, news releases, columns and blogs on all who aim for the brand, from rancher to consumer. She began the summer term with a story tour of ranches and feedlots in Kansas and Colorado.
Beef must differentiate
A lot can change in half a century. A lot can stay the same. U.S. feeder cattle illustrate that well, said Mark McCully, vice president of supply for the Certified Angus Beef ® (CAB®) brand, at the Indiana Beef Cattlemen’s Association annual meeting last month.
Increasing the odds for beef
You have to eat it. That’s really the only way to know if a steak is going to be good or not. So it is with all “experience goods.” Wine and beauty products are other examples.
Beef: the main feature
Not long ago, the news was sharply higher beef prices in a still-recovering economy. Industry insiders wondered how consumers would respond. Amid the talk of fewer retail features and penny-conscious shoppers, people still turned to beef. “Sometimes we all get more worried about those price points than maybe the consumer does,” said Randy Blach, CattleFax senior market analyst.
Opening eyes to the brand
Asking for a beverage at a restaurant, you might be shocked if the server replied, “What kind? Flavor A, Flavor B or Flavor C?”
CAB Insider
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Behind the Brand
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Success Stories
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Consumer Connection
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