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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
Latest Headlines
Corah honored by Feeding Quality Forum
Seven years ago when Larry Corah suggested adding a people element to the Feeding Quality Forum (FQF) he helped launch in 2006, he certainly didn’t expect to be a recipient of the Industry Achievement Award one day.
Simply innovative
If there’s an easier way to home-grill the best steaks – and the search continues at Greeley’s Colorado Premium Beef, which brought Truly Simple™ to market this year – it’s hard to imagine. But it’s easy to see why the concept featuring the Certified Angus Beef ® (CAB®) brand just won honors: First Place in Refrigerated & Frozen Foods magazine “Top 5 Best New Retail Products” contest.
Consumer trends, more than fads
Trends in the food business affect people far beyond restaurant diners and retail shoppers. They reach back to the farm and ranch to shape the way food is produced, keeping consumer demand for high-quality, sustainable beef top of mind in the country.
New post at CAB seeks ever-better brand
A branded beef program that owns no cattle or beef still takes an active interest in both. That can be hard to explain, but it’s a key to understanding and improving the Certified Angus Beef ® (CAB®) brand, says Clint Walenciak, director of packing for the Ohio-based subsidiary of the American Angus Association.
Consumer trends headline beef conference
“The prosperity of this entire industry lies with the consumer.” Ag economist Ted Schroeder made that statement during the recent Beef Improvement Federation meetings in Manhattan, Kan., June 15-17, but it summed up the theme of the opening session.
Breakaway demand for a premium beef brand
The 2016 cattle market has disappointed many sellers, especially those only focused on more pounds or efficiency. Quality has played an increasingly key role since the “Great Recession” in 2008, and it promises the most stability going forward says CattleFax analyst Lance Zimmerman. Six years ago as a graduate student at Kansas State University, he and economist Ted Schroeder created a demand model that stretched back to 2002.
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