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Let the CAB Cattle Crew keep you up to date on what’s happening in the beef community. We’ll share industry insights to help you maximize your profit potential.
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Loud and clear
The beef market tells you what it wants. You just have to pay attention. “We know there are signals out there in the marketplace for quality. As you move further away from the end product, we know those signals are…not quite as distinct,” said Mark McCully, Certified Angus Beef LLC (CAB) at the 2016 Angus Convention in Indianapolis in November.
In the shoes of the customers, buyers
Angus bull buyers paid record-high prices in 2015. The calves from those sires are going to market now, and breeders should be helping their customers get the most out of the investment. That was the message from three panelists at the 2016 Angus Convention in Indianapolis, Ind., Nov. 4-7.
Jerry & Mike to the rescue
Thirty-eight years after the Certified Angus Beef ® (CAB®) brand’s first sale drew so much press that USDA canceled what it had just approved, the brand was honored with the Don L. Good Impact Award from Kansas State University (K-State).
Bending Curves, Breaking Stereotypes
Angus cattle need to do more than ever before. Carcass quality, functional females, feedlot performance—they all matter. That theme was evident at the Innovation Workshops during the National Angus Convention, Nov. 4 to 7, in Indianapolis, Ind.
Apply now for beef scholarships
Each year the Certified Angus Beef ® (CAB®) Colvin Fund gives away thousands in scholarship dollars to students looking to make a difference in the beef community. The annual Colvin Scholarship awards recognize Louis M. “Mick” Colvin, co-founder and executive director of the CAB brand for 21 years. After he retired in 1999, CAB established the fund to carry on his legacy of making dreams a reality and inspiring others to be their best.
Cattle feeding chat builds bridges
When it’s just not possible to bring 600 people from across the globe to the feedyard, the next best thing is to bring a little of that Herington, Kan., family operation to them. Cattle feeders Shane and Shawn Tiffany took the stage during educational sessions at last month’s Certified Angus Beef ® (CAB®) brand annual conference in Tucson, Ariz. The brothers gave foodservice and retail professionals a glimpse of life in a feedyard, often one of the most misunderstood parts of the beef community.
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Behind the Brand
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Consumer Connection
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