Documented beef quality

Date: May 18 2016

Consumer Connection & News Release & Research

For all the talk of fads and changing consumer habits, this remains: what makes a good beef eating experience today is the same as it was 40 years ago. But a new research report details – and updates – the science that still defines the ideal carcass. “They continue to research it and we continue to see the same results, that more marbling is better,” says meat scientist Phil “Dr. Phil” Bass.

Realistic research

Date: Sep 18 2015

About the brand & Research

“It gives more evidence that there’s a lot of value in producing cattle that are going to fit certain branded-beef programs, specifically Certified Angus Beef,” Travis says.

Premium Beef a crossover success

Date: May 07 2015

Consumer Connection & News Release & Research

The economics just didn’t add up. Median household net wealth decreased 27% between 2000 and 2010, according to the U.S. Consumer Price Index. Canadians were in the same financially leaky boat. “Research would show that during an economic downturn, people tend not to buy premium products, to a point where they will go to a private brand or a lower price competitor to save money,” University of Guelph (Ontario) business and economics professor Tanya Mark says. “For any premium brand, we would certainly expect sales to decrease.”