“We want to be able to capture the true value of the genetics we’ve invested in,” Billy says. “And to do that, we need to hang them on the rail and see what they’re worth.”
I met Fred Roberts this summer outside a diner in western Wyoming. He ordered his coffee and I asked him questions about Angus cattle. Fred’s a sheep guy, too.
Josh and Leah were recorded on video as they met with Angus producers from seedstock to commercial cow-calf ranchers, to a feedlot and finally, at the Price Chopper retail meat counter.
Some may take offense to comparing a herd of kids to fresh calves or a mom’s eye to maternal instincts, but I don’t think it’s out of line.
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