When times are lean, sales of luxury items are typically the first to fall off. However, when it comes to beef, it appears that consumer demand for the higher quality and pricier Certified Angus Beef ® (CAB®) brand held up better than that for USDA Choice or lower grade beef.
Cattlemen tell stories in a lot of ways – across a fence gate, over coffee at the feed store, through the pickup window or atop a good horse in the back of the ropin’ pen. Now, producers focused on quality can also tell their stories at www.certifiedangusbeef.com.
When you get a bonus on grid cattle, sometimes it’s easier to count your blessings than to ask why. But Tom Brink, senior vice president for Five Rivers Cattle Feeding, says taking a look at discounts and premiums can help you get more of the latter.
Three years ago, a 30-year decline in beef quality grades was apparent, with only half of fed cattle grading USDA Choice. The Choice/Select spread hit record highs in 2006, but today the picture is much different (see chart). July figures show 60.1% of the harvest mix graded Choice the first half of this year, but why?
When it comes to beef quality, the stocker industry is sometimes considered oblivious, or driven only by pounds. But market dynamics have continued to build the case that quality matters to these entrepreneurs, and of course, they matter in any discussion of beef quality.
Marbling can be fickle. Everything, from genetics to growth technologies and production systems, affects the way and how much intramuscular fat cattle will express. This summer an American Society of Animal Science (ASAS) symposium focused on getting the most meat quality with maximum efficiency. Daryl Tatum, Colorado State University (CSU), began by citing advantages and disadvantages of implants and beta-agonists.
Knowing more about marbling helps cattlemen produce the best beef. All four National Beef Quality Audits (NBQA) said consumers want more of it, yet many producers manage so as to inhibit rather than enhance marbling.
A lot of folks in the beef industry worry about where the next generation of ranchers will come from. But cattlemen with real foresight wonder about tomorrow’s consumers. Certified Angus Beef LLC recently partnered with its licensed distributor, Performance Food Group, at the Culinary Institute of Virginia (CIV). Their joint mission: to educate the next generation of chefs on preparing high-quality beef dishes that will capture future consumer demand.
These are not easy times for cattle feeders. A little extra information may be just what’s needed to keep ahead of the feeding curve. That’s the focus of the 2009 Feeding Quality Forums, set for Nov. 10 in South Sioux City, Neb., and Nov. 12 in Garden City, Kan.
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