Demand for CAB more than doubles 2002 levels
Date: May 19 2014
Consumer Connection & News ReleaseA consumer demand model for high-quality beef shows the market power behind a leading premium brand.
Category: Consumer Connection
Behind your beef—Marbling matters, but what it is?
Date: May 12 2014
Consumer ConnectionFor a quick review on just what marbling is and how it’s measured, watch as Dr. Phil gives you a little more background, “Behind your beef.”
Telling our story in Texas
Date: May 08 2014
Blog & Consumer ConnectionLinking arms along the supply chain, some of our CAB staffers joined 80 team members from longtime partner Saltgrass Steakhouse to gather at a Texas ranch.
From ‘happy accidents’ to intentional beef quality
Date: May 05 2014
Consumer Connection & News Release & ResearchAnderson presented his paper, “External Influences on North American Beef Production: How Will the Cattle Feeding Industry Adapt?” last month.
Behind your beef—Decoding the beef primals
Date: May 05 2014
Blog & Consumer ConnectionIf you want a little behind-the-scenes look at some of the meat science topics they cover, then follow along the next several weeks.
Making the most of it
Date: Apr 25 2014
Consumer ConnectionSo when a finished steer or heifer meets the CAB specifications, it’s a given: not all of it will be sold with our brand attached.
In the black
Date: Mar 19 2014
Black Ink & Blog & Consumer ConnectionEven without an extensive business background, it’s pretty well understood that red in a listing of fiscal year numbers is generally not a good thing.
See it to believe it
Date: Mar 07 2014
Consumer ConnectionA visit to Poky Feeders, near Scott City, provided many of the ranchers the opportunity to take a look at some cattle sourced to the yard last fall.
A Throwback to Way Back
Date: Feb 28 2014
About the brand & Blog & Consumer ConnectionI recently had the honor of sitting down with Dr. Bob VanStavern (Dr. Bob as we refer to him around the office) to talk about the early years of the company.
Cattle Industry Convention sets mood
Date: Feb 13 2014
Consumer Connection & NCBA Convention & News ReleaseCall it optimism or happiness or a light-hearted spring in your step….the term doesn’t matter, last week at the Cattle Industry Convention and Trade Show you could feel it.