If there’s an easier way to home-grill the best steaks – and the search continues at Greeley’s Colorado Premium Beef, which brought Truly Simple™ to market this year – it’s hard to imagine. But it’s easy to see why the concept featuring the Certified Angus Beef ® (CAB®) brand just won honors: First Place in Refrigerated & Frozen Foods magazine “Top 5 Best New Retail Products” contest.
Trends in the food business affect people far beyond restaurant diners and retail shoppers. They reach back to the farm and ranch to shape the way food is produced, keeping consumer demand for high-quality, sustainable beef top of mind in the country.
“The prosperity of this entire industry lies with the consumer.” Ag economist Ted Schroeder made that statement during the recent Beef Improvement Federation meetings in Manhattan, Kan., June 15-17, but it summed up the theme of the opening session.
Eric Sarrazin landed a “cool job” with a digital ad agency right out of college. But for all the modern perks in the D.C. office – the beer fridge and the pool table – he still felt the call of the meat cutting business.
“It’s always changing, but always for the better.”
If Jeff Jones had to sum up the beef industry, say one thing about the arena he’s poured his life’s passions into, the one that’s given him even more in return, that would be it.
The 2016 cattle market has disappointed many sellers, especially those only focused on more pounds or efficiency. Quality has played an increasingly key role since the “Great Recession” in 2008, and it promises the most stability going forward says CattleFax analyst Lance Zimmerman. Six years ago as a graduate student at Kansas State University, he and economist Ted Schroeder created a demand model that stretched back to 2002.
Dana Point, Calif., is just a sleepy marina town a few miles south of the better-known Laguna Beach, but along its coastal plane sits Jimmy’s Famous American Tavern
Price is important in nearly every buying decision. However, when it comes to groceries, a new study shows consumers place more value on quality and service than price alone. The doctoral research by Ken Wicker through Capella University’s School of Business is titled, “A study of customer value and loyalty in the supermarket industry.”
For all the talk of fads and changing consumer habits, this remains: what makes a good beef eating experience today is the same as it was 40 years ago.
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