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Simply innovative

Date: Jul 21 2016

Consumer Connection & News Release

If there’s an easier way to home-grill the best steaks – and the search continues at Greeley’s Colorado Premium Beef, which brought Truly Simple™ to market this year – it’s hard to imagine. But it’s easy to see why the concept featuring the Certified Angus Beef ® (CAB®) brand just won honors: First Place in Refrigerated & Frozen Foods magazine “Top 5 Best New Retail Products” contest.

Consumer trends, more than fads

Date: Jul 07 2016

Consumer Connection & News Release

Trends in the food business affect people far beyond restaurant diners and retail shoppers. They reach back to the farm and ranch to shape the way food is produced, keeping consumer demand for high-quality, sustainable beef top of mind in the country.

Breakaway demand for a premium beef brand

Date: May 31 2016

Cattle Markets & Consumer Connection & News Release

The 2016 cattle market has disappointed many sellers, especially those only focused on more pounds or efficiency. Quality has played an increasingly key role since the “Great Recession” in 2008, and it promises the most stability going forward says CattleFax analyst Lance Zimmerman. Six years ago as a graduate student at Kansas State University, he and economist Ted Schroeder created a demand model that stretched back to 2002.

Burgers on the beach

Date: May 27 2016

Blog & Consumer Connection

Dana Point, Calif., is just a sleepy marina town a few miles south of the better-known Laguna Beach, but along its coastal plane sits Jimmy’s Famous American Tavern

Beef shoppers: quality, service above price

Date: May 20 2016

Consumer Connection & News Release & Premium Potential

Price is important in nearly every buying decision. However, when it comes to groceries, a new study shows consumers place more value on quality and service than price alone. The doctoral research by Ken Wicker through Capella University’s School of Business is titled, “A study of customer value and loyalty in the supermarket industry.”