Date: Mar 15 2017
Consumer Connection & News ReleaseThe average cattle feeder wants to be rewarded for above-average beef quality, and many have turned to some type of value-based “grid” marketing to earn premiums.
Date: Feb 28 2017
Blog & Consumer ConnectionHours later, back at the restaurant, a diner asks about the picture he saw of Josh on the farm. “The rancher’s actually here: that’s him,” Josh says.
Date: Feb 27 2017
Blog & Consumer ConnectionFor these culinary athletes, every evening’s a performance and a practice just the same. They’re professionals who make what we do on this side of the fence worth it for those at the table.
Date: Feb 24 2017
Consumer Connection & News Release & Premium PotentialIn 2016, U.S. packers saw Choice beef production increase by 8.1% while that of the Select grade held steady.
Date: Jan 30 2017
Cattle Markets & Consumer Connection & News ReleaseWhile the cattle market fell from record highs in 2014 in a steep dive to last fall’s low, the relative demand for quality and premium bids for Angus calves fared better.
Date: Jan 12 2017
Blog & Consumer ConnectionBefore I met him, all I knew about Michael Midgley was what I’d read in reality TV show reviews.
Date: Dec 02 2016
Blog & Consumer ConnectionThough educating center-of-the-plate specialists was the No. 1 goal during the International MBA class, we made sure they were well-fed, too.
Date: Dec 01 2016
Cattle Markets & Consumer Connection & News ReleaseThe beef market tells you what it wants. You just have to pay attention. “We know there are signals out there in the marketplace for quality. As you move further away from the end product, we know those signals are…not quite as distinct,” said Mark McCully, Certified Angus Beef LLC (CAB) at the 2016 Angus Convention in Indianapolis in November.
Date: Sep 26 2016
Big Thinkers & Consumer Connection & News Release“Five Star Land & Livestock” the barn reads. The curious eyes that travel 30 miles south of Sacramento to the Wilton, Calif., ranch meet the name that started it all. “Do you think it’s too bright?” Abbie Nelson asks of the chosen shade of new red paint that surrounds the white block letters of text. It’s just right, but even so it will surely fade under the California sun.
Date: Aug 15 2016
Canada & Consumer Connection & News ReleaseCattlemen have focused on quality from the beginning. Their success at delivering cattle that perform for the next owner kept them in business through market ups and downs. The approach seems to work, but can it keep working in an era of relatively higher beef prices? Mark McCully, vice president of production for the Certified Angus Beef ® brand (CAB®), challenged producers at the inaugural Canadian Beef Industry Conference to consider looking at their business in reverse.
